Why the social daisy scares us

You probably thought a daisy couldn’t be scary, right? Wrong – when it comes to the social media daisy. I’ve seen the Conversation Prism (created by Brian Solis and Jess3) on so many websites and during so many conferences, I’ve lost count. It’s a fabulously colourful, summative picture of some of the social media tools…

Seconds to impact

We’ve all heard this maxim about websites: you’ve got less than 10 seconds to impress (or is that 6 seconds, or 3? It all depends on which blog you read). But have you ever stopped to think that websites aren’t alone in this? First impressions count. We all have seconds to make an impact before…