Why I won’t be in the audience of the new Jack Reacher film

I’ve read a lot of great literature in my time. I say that to preface the fact that I’ve also read a lot of Lee Child in my time. There are occasions where I simply need to get a fix of good old blockbuster action, from predictable characters who I adore and who I know…

Happy Social Media Day

Today, on Social Media Day I’ve decided to share some of the things that social media has enabled me to do or given me (in no particular order): Stored a cache of content about my sons growing up which is now a family treasure; followed breaking news on Twitter from world disasters through to road…

For the plonkers who don’t get planking

As you grow older and morph into a being known as an “adult” you lose a lot of your childlike tendencies and sense of fun. You’re expected to be polite, responsible, well behaved, pay your bills and show up at places on time. People expect you to be clean and to, er, smell nice. If…

Content calendars are king

There have been a few articles recently about whether you need a content plan for social media (SXSW Gary Vaynerchuk Keynote and In Defense of Content Calendars). I say: “It depends on your objectives”. Why are you using social media? If you’re using social media on behalf of an organisation as a professional communications platform,…

How to recognise a Spambina

… Or how not to embarrass yourself by becoming besties with a non- corporeal entity on Twitter. Twitterland is increasingly populated by spamming bots – smiling ladies eager to share their life’s learnings with you. This is a friendly blog to help you spot the typical “Spambina” and to save yourself time and tears –…

How to Be The Mayor

I get asked a lot of questions about Foursquare – in particular about Mayorships. Many people are frustrated that they’ve been loyal users of both Foursquare and real-world establishments, yet haven’t been able to achieve a Mayorship at their favourite venues. In some cases, they’re the only people checking into the venues, so it’s difficult…

Top 10, Top 10 Lists 2010!

Okay, it seems that at this time of year, we go crazy for Lists. So who am I to buck the trend? Here’s the Top 10 List of 2010 Lists. Discover the year’s most popular search engine searches, Facebook updates, Twitter trends, web start ups and more: Google’s top searches in Australia 2010 (And if…

Twitter is the headline

Twitter has many uses but often ‘newbies’ or non-tweeters get hung up on the 140 character limit. “I can’t keep information down to 140 characters” they say, or “Twitter isn’t very good at detail”. Think of it like this –  Twitter is the headline. [And yes, this is handy advice for journalists too, grappling with…

Don’t hand over your social media voice

We all know that in business, you can outsource almost anything. You can outsource your accounting, your website development, catering, event planning, staff training and more. Business owner’s can’t do it all, right? It makes sense to give some tasks over to the experts. But what about your social media voice? Should you outsource that?…

“YouTube, the Movie?” A short history of YouTube

The Social Network – the movie about the founders of Facebook – is currently number 1 in the Australian box office. When I exited the screening with some Adelaide Twitter friends recently, we joked that we’d catch up again when the Twitter Film was screened. This got me thinking about other young founders of social…