Why politicians will never embrace Twitter

Hot on the heels of my blog looking at social media’s blind date with Australian politics, I thought it was timely to remind ourselves why MPs will never fully embrace Twitter. Most politicians don’t use Twitter to its full potential. It’s important to understand why – and a behind-the-scenes look at political life will help….

Who Gives a Hoot? What happens when sites go down?

I was staring at my PC screen recently. Staring at an owl wearing a hard hat. Hootsuite was down for maintenance and it was darn annoying. It brought home the fact that I rely on Hootsuite a great deal to manage multiple social media accounts. Many of us do it now – we’re using Hootsuite,…