Social media is its own beast: the Qantas way

Anyone who’s been to one of my social media presentations will be able to tell you one of my favourite phrases is: Social media is its own beast. Social media isn’t marketing. Social media isn’t sales. Social media isn’t public relations. Or customer service. Or advertising. It’s all of those things and more, rolled into…

The real tourists

The past few days, I’ve been a tourist in my own town. Everyone should try it … My family and I strolled into the city centre, walked along the riverbank, took photos of some paper lanterns being prepared for that night’s Moon Lantern Festival, and enjoyed a mandatory coffee ‘n cake. Then my son Able…