It seems to be that time of year when Australian social media and digital comms types are casting about for what conferences they might attend. It can be hard to compare our choices, so this blog might be of some help in summarising what’s out there.

Landmark Digital Directions

Sydney 3 March 2011

“Digital Directions is a one-day international gathering of the world’s leading digital media executives and entrepreneurs, showcasing global best practice in digital media innovations. Ten international guest speakers will share their expertise – examining changes in media and technology strategies, the preferences and behaviours of consumers, as well as the brightest digital revenues”. Follow @DigitalD2011 on Twitter.

Frocomm’s 4th Annual New Media Summit 2011

Sydney, Tuesday 22nd & Wednesday 23rd March 2011

“This conference covers the key digital trends in the PR industry, and offers fantastic case studies”.

I prefer when conference sites list the actual speakers, rather than organisations, but at this stage an organisational list is all Frocomm’s site is offering You can access the speakers list, by delving into the Program. Thanks to @themediapod (also Frocomm Chair) for quickly pointing this out on Twitter. Also follow Frocomm founder @GlenFrost.

CeBIT
31 May – 2 June 2011 at The Sydney Convention and Exhibition Centre, Darling Harbour, Sydney

The  “WebForward Conference 2011 will take a closer look at the latest trends in Digital & Social Marketing, Search, Web and Mobile Marketing to ensure you make the most of the opportunities given by these powerful tools.” Follow @cebitaus on Twitter.

iStrategy Global Digital Media

Melbourne Convention Exhibition Centre, 17-18 May 2011

iStrategy’s Australian Conference will be held in Melbourne (there are others held around the globe). “ iStrategy will offer speakers with expertise in every online channel, a wide-range of attendees for exclusive networking opportunities and workshops with actual learning scenarios.  If building a high-performing, integrated marketing strategy is important to your corporation, then iStrategy Melbourne is a sound investment.” Follow @istrat_buzz and #istrategy on Twitter.

ConnectNow

Dates to be confirmed.

I attended ConnectNow last year and it had a rockstar line up including Solis, Vaynerchuk, Papworth, Heaton and Rowse. Dates haven’t been released as yet for the next one, but it’s well worth keeping up with @marketing_now to see what’s planned for the next event. It could be massive!


So how do you choose?
As is usually the case, the organisers behind any of these conferences publish a long list of the people who “should attend”. While that’s handy to gauge what type of market the conference is catering to, be mindful that it’s a big catch-all to get bums on seats, and you should focus on the program. Do some fact-checking on the speakers to ensure you’re going to get relevance and value.

What are you thinking of attending? Please contribute any relevant conferences I  might have missed ….