Prakky’s pick: Top sources of Australian media news

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media A feature of every Monday print…

Does emotion have a place in PR?

This post was first published in InDaily on 9 March 2016 Where does emotion feature in a corporate crisis? It’s a question I’ve been asking myself recently, following Unley Council’s parking fees stoush with the Transport Department and reactions to food writer John Lethlean’s Hill of Grace review. PR lore would have us ‘keep calm…

Why bosses shouldn’t ban social media

Are you ‘allowed’ to use social media during working hours? Does your boss frown down on Facebook or tantrum over tweeting? It’s an interesting issue in this so-called social media age, when many of us have smartphones in our backpocket or sit in front of a computer screen for much of the day, with our…

The pros and cons of newspapers printing tweets

As you’d be aware, Dear Reader, I am a champion of social media. (Don’t misread me. That doesn’t mean I am a champion, per se. Don’t cue Queen music. It means I like to stand up for social media. Mmmkay?) So I think it’s a good thing when the ‘traditional media’  (newspapers, TV, radio) takes…

Twitter is the headline

Twitter has many uses but often ‘newbies’ or non-tweeters get hung up on the 140 character limit. “I can’t keep information down to 140 characters” they say, or “Twitter isn’t very good at detail”. Think of it like this –  Twitter is the headline. [And yes, this is handy advice for journalists too, grappling with…

To Tweet or Not to Tweet? The Journalist’s Dilemma.

I’d find it hard to be a journalist today. Journalism is a fantastic career. I’ve got a BA in Journalism and played around in a role with the Rural Press for a wee while. Good journalists are inquisitive and energetic, and can be cynical and circumspect (which helps). Quite often, they’re eloquent writers who are…

Guess where my newsbreaks are coming from …

… if you guessed Twitter, you’re brilliant! In the past 12 hours, Twitter has brought me this news first: local fire at a plastic factory (I wondered what that strange smell was …) Australian Rules Football player leaving MY team and moving on to another state (sob sob) death of Patrick Swayze (RIP. And that…