Is Klout Losing Its Kred?

There has long been disquiet and scepticism surrounding the social media ‘influence measurement tool’ Klout. I’ve seen most of this on Twitter over many months (and not just recently, following changes to Klout’s algorithm). I’ve seen tweets from people questioning their Klout topics of influence, questioning the Klout scores of ‘bots’ and spammers, and so…

The Age of Measurement

Has there ever been an age where we’ve been so publicly measured? As social media becomes embedded in our lives, there’s a growing number of tools available to measure our online performance, to assign us a grade, a rating or a name. Seriously. It’s getting beyond a joke. As a social media professional, I want…