Two tips for personal branding + social media

I can’t believe I haven’t blogged on this before. I often get asked to speak about personal branding, I’ve given a few university lectures on the topic and also include it in my individual coaching sessions. So here goes …  For some of you, personal branding + social media may sound like bullsh*t. The concept…

Marketing Week 2011: Battle of the Creatives

Marketing Week is always a sensational time in Adelaide – when over five days we’re treated to some of the best speakers from the worlds of marketing, advertising, public relations, digital, government, market research and more. Last year I was part of a breakfast session with Lee Hopkins and Crispin Butteriss. We enjoyed being interrogated…

Social media: getting on with it

This week I’m blogging about Frocomm’s New Media Summit, a digital conference for PR professionals that I attended in Sydney. The thing that struck me was that leaders in the Australian communication field have finally stopped asking “What is social media? Why the heck do people like it so much?” or “Isn’t Twitter so inane?”…

Video: social media & marketing

A lot my blog readers are also friends, so apologies if you have seen this already … Today I’m sharing a video interview from Indaily, an Adelaide newspaper, who asked me about social media and its impact on marketing. See the video below.

What is PR anyway?

Many people ask me what public relations is. PR seems to become easily confused with marketing and even advertising. And as more communications professionals from these fields use social media as a channel, the definition appears to become more blurred in some people’s minds. (Professionals across a range of disciplines are using social media tools…

Get Glue: is it sticky enough?

Hot on the heels of my Miso review, today I’m writing about another ‘couch potato’ application called Get Glue. First off – let’s hear it for couch potatoes. We can’t be jogging and surfing all day, can we? On our couches, we can be reading the greatest piece of literature or watching a documentary that…

Say who you are!

4 ways to improve your social media description: When you’re delving into social media for the first time, there’s a few “MUST DO” items you need to attend to. I’ve blogged about many of these in the past, and you would have read about them on other sites. You need a plan. That’s clear. You…

Who looks after social media?

Businesses and not-for-profits are increasingly adopting social media as part of their communications programs. This isn’t a blog about how ‘social media has become mainstream’. What I do want to ponder is: who’s best suited to manage these social media strategies? Is it an organisation’s: • marketing department • public relations team • advertising team…

Twitter iPad Frenzy: Did it Last As Long As You Expected?

It’s no surprise what was hot on Twitter this week: the official launch of Apple’s new iPad. When I woke the morning after Steve Jobs had shown the world his new baby, my Twitter feed was full of iPad references and little else. What happened to Haiti? Or everyone whining about a new work day?…