5 ways to help your clients to network

The original title for this post was ‘5 ways to help your clients to develop relationships’ but that didn’t sound right. Yet this article is about relationship-development. After all, relationships are at the heart of public relations. A good PR practitioner looks after their clients’ reputation and that includes not just media relations, sponsorships and…

Recommend this! The tricky world of online endorsements and testimonials

This week I’ve received a bunch of written testimonials for my social media training. Like the handwritten letter, this doesn’t always happen, but they are lovely things to see. A client sent me to New Zealand last week to provide a one-day social media class and the students were asked to fill out evaluation forms….

Please don’t spam me on LinkedIn

I’m all for using LinkedIn to “sell myself” and understand that others will use it the same way. But there’s a way to sell  on social networks like this. And spam isn’t one of them. What do I mean by ‘spam’? Let me take you through what happens … A person I have met briefly…