Is Klout Losing Its Kred?

There has long been disquiet and scepticism surrounding the social media ‘influence measurement tool’ Klout. I’ve seen most of this on Twitter over many months (and not just recently, following changes to Klout’s algorithm). I’ve seen tweets from people questioning their Klout topics of influence, questioning the Klout scores of ‘bots’ and spammers, and so…

Marketing Week 2011: Battle of the Creatives

Marketing Week is always a sensational time in Adelaide – when over five days we’re treated to some of the best speakers from the worlds of marketing, advertising, public relations, digital, government, market research and more. Last year I was part of a breakfast session with Lee Hopkins and Crispin Butteriss. We enjoyed being interrogated…

Who looks after social media?

Businesses and not-for-profits are increasingly adopting social media as part of their communications programs. This isn’t a blog about how ‘social media has become mainstream’. What I do want to ponder is: who’s best suited to manage these social media strategies? Is it an organisation’s: • marketing department • public relations team • advertising team…