Missing the signs

When you’re in the hospitality business, you want to take every opportunity to promote yourself. Right? Why then, this strange trend for new hospitality businesses to erect signs on their construction sites which don’t tell us anything at all? Lately, I’ve seen too many upcoming establishments share ‘watch this space’ and ‘follow us on social…

Two tips for personal branding + social media

I can’t believe I haven’t blogged on this before. I often get asked to speak about personal branding, I’ve given a few university lectures on the topic and also include it in my individual coaching sessions. So here goes …  For some of you, personal branding + social media may sound like bullsh*t. The concept…

My year in social media

2011 was a year of hits and misses, in terms of my personal use of social media. I stuck with platforms I love – Twitter and WordPress. I committed to new loves – Instagram and Miso. I maintained platforms I couldn’t do away with – Facebook and LinkedIn. I continued to use Foursquare, despite some ups…

The perfect social media manager

A lot of blogs have been written about the ‘perfect social media manager’ or, as often called these days, ‘community manager’. Social Media Today wrote about “What Makes an Exceptional Social Media Manager” and there are some great traits listed on this blog by Powerhouse USA (an older post, but still valid). As social media…

I’m a podcaster now?

A person who writes blogs is a blogger. A person who uses Twitter is a tweep or tweeter. You can be a YouTuber, too. But what’s the name for a person who podcasts? I have no idea … Today was my first podcast experience. (Some of you may have seen this on Twitter already, but…

Seconds to impact

We’ve all heard this maxim about websites: you’ve got less than 10 seconds to impress (or is that 6 seconds, or 3? It all depends on which blog you read). But have you ever stopped to think that websites aren’t alone in this? First impressions count. We all have seconds to make an impact before…