The Age of Measurement

Has there ever been an age where we’ve been so publicly measured? As social media becomes embedded in our lives, there’s a growing number of tools available to measure our online performance, to assign us a grade, a rating or a name. Seriously. It’s getting beyond a joke. As a social media professional, I want…

Facebook flashbacks: the laughter and tears of abandoned pages

Do you remember what Facebook Group you joined first? I remember joining Derek Zoolander’s Group for Really Ridiculously Good Looking People mostly because everyone I knew was in it (and of course because I belonged there). I also joined a fan group for The Chaser, the ABC TV series. That was years ago and I’ve since…

Fore.cast : more than another stalking machine

Yesterday I downloaded Forecast and it may be too early to blog about it – but I will anyway. Forecast is a location-based social media app that describes itself as “a fun and simple way for friends to share where they’re going”. Which of course is tricky if you don’t know where you’re going. That…

What social media consultants have in common with Jennifer Aniston

I’ve read a few articles over the year talking about what it takes to be a social media manager. (Yes, yes, I’ll get to Jennifer Aniston in a minute). When you work in social media, there’s certainly a lot to keep up with. And it can make you weary. Now, this is definitely a #firstworldproblem…

Mama, don’t let your kids grow up on Facebook …

There’s been a lot of media attention on the subject of cyber bullying and sexting. And some great resources like Cybersmart have been developed to help families and young people manage their presence online. What I want to blog about today, is the pain of being a teenager in the Facebook generation. I am so…