Dude! Where’s my plain language?

 There’s lots of reasons to like Don Watson. My main reason? He’s a great writer. He’s well known for being speechwriter to former Australian PM Paul Keating (and wrote a marvellous book on Keating called Confessions of a Bleeding Heart). He’s also the author of two books much-loved in my circles: Weasel Words (Contemporary Clichés,…

Dig down and get specific with your social media posts

Creating good content to share on social media can be hard work. So it’s no surprise that sometimes we’ll take the easy route and fall back on sharing vague posts about our work and ask followers to click a link to find out more. The danger in sharing vague posts is that your content can…

Content calendars are king

There have been a few articles recently about whether you need a content plan for social media (SXSW Gary Vaynerchuk Keynote and In Defense of Content Calendars). I say: “It depends on your objectives”. Why are you using social media? If you’re using social media on behalf of an organisation as a professional communications platform,…