The Age of Measurement

Has there ever been an age where we’ve been so publicly measured? As social media becomes embedded in our lives, there’s a growing number of tools available to measure our online performance, to assign us a grade, a rating or a name. Seriously. It’s getting beyond a joke. As a social media professional, I want…

Seconds to impact

We’ve all heard this maxim about websites: you’ve got less than 10 seconds to impress (or is that 6 seconds, or 3? It all depends on which blog you read). But have you ever stopped to think that websites aren’t alone in this? First impressions count. We all have seconds to make an impact before…