A snapshot of public relations

What is public relations? Most businesses are familiar with the concept of advertising and marketing – but public relations can be misunderstood. As a business, you know you need to let your customers (or stakeholders) know what you have to offer. So you might advertise to let customers know about your products, your prices, and where to buy. Sounds straightforward enough. So where does PR … Continue reading A snapshot of public relations

New social terms wanted! #sosheterm

Official dictionaries regularly add new words in order to keep up with our changing language. Often these have taken shape on social media platforms. The Oxford Dictionary language reference site recently added ‘bae’, ‘selfie stick’ and ‘cyberwarrior’. It was thrilling to see the term ‘concern troll’ listed on the site too because I’ve been thinking about new terms recently. (Clearly, a concern troll is “A … Continue reading New social terms wanted! #sosheterm

The symbiotic relationship: PR practitioners and journalists

I’ve worked in PR for many years and I am not surprised by research which demonstrates the extent of newsrooms’ reliance on media releases [as summarised in this post by Steven Raeburn]. A good media release can contain most of the information that a news article requires, especially if it is a straightforward public announcement. I have trained as a journalist and of course I … Continue reading The symbiotic relationship: PR practitioners and journalists

My 2 essential public speaking tips

When it comes to public speaking, I’ve progressed from ‘terrified’ to ‘comfortable’. Many years of public engagements have assured me that I won’t collapse in front of an audience and I’ve grown to enjoy presenting. There’s a lot of shared wisdom about what makes a good public presentation but today I’m focusing on one aspect that fascinates me  … The beginning and the end Whenever … Continue reading My 2 essential public speaking tips

Closing the loop with your media coverage

Have you recently gained some positive media coverage? What happened next? Did you bask in the glow for a while? Tell family and friends? Did you keep a copy of the news article, or had you already told your connections in advance to watch the television to catch your seven seconds of fame? Media coverage can be an important part of your promotional plan. Reaching … Continue reading Closing the loop with your media coverage

“DIY PR” session coming soon

Once upon a time, I delivered a training session or presentation at least weekly. These days, I don’t take to the stage as much. So I’m very excited to be presenting a session on public relations next week. Public relations is a fascinating, broad field that encompasses reputation management, stakeholder engagement, issues and crisis management and events. For my session, I’ll be focusing on the … Continue reading “DIY PR” session coming soon

Missing the signs

When you’re in the hospitality business, you want to take every opportunity to promote yourself. Right? Why then, this strange trend for new hospitality businesses to erect signs on their construction sites which don’t tell us anything at all? Lately, I’ve seen too many upcoming establishments share ‘watch this space’ and ‘follow us on social media for more’ messages on their temporary signs. They’re a … Continue reading Missing the signs