Missing the signs

When you’re in the hospitality business, you want to take every opportunity to promote yourself. Right? Why then, this strange trend for new hospitality businesses to erect signs on their construction sites which don’t tell us anything at all? Lately, I’ve seen too many upcoming establishments share ‘watch this space’ and ‘follow us on social…

My A List is better than yours

What makes an A list? Most of the public would define the “A list” as celebrities and wannabe celebrities. They’re the in-crowd who get invited to glitzy launches, wear the latest fashions, walk the red carpet and appear in the social pages. But like so much in the PR world, there’s more to an A…

Got style?

When I studied journalism at the University of South Australia in the late 80s/early 90s, one of the compulsory text was The Elements of Style  by Strunk and White. It was my introduction to style guides and an early lesson in the value of having a touchstone when it comes to … how you write…

For sale: neighbourhood stories

A young girl munching on a toffee apple visited us this week. Countless middle-aged women visited us too, wearing three-quarter length pants, clutching handbags and usually arriving in pairs. An Asian father who has given up drinking and wishes his children would give up – he also visited us. We listened to stories from a…

5 alternative comms tactics

Communications professionals need a suite of tactics in their toolkit and in today’s blog, I’m sharing some more obscure ones that might suit you or your clients. Promoting your cause or your brand, or having conversations with your community, is not all about media releases. Take a look at this list of 5 ideas below:…

A letter to break your heart

Some people make jokes about online dating. And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “help protect the Australian community from relationship…

The good source

Journalists aren’t the only professionals who require good sources. Professional communication managers need them, too. Whether you call your role “PR” or “media relations” or “corporate communications”, it’s impossible to have a highly successful comms program without having some input from others around you. I was reminded of the importance of this recently when I…

The To-Do List for Every New Corporate Communications Manager

So you’ve just landed a new corporate communications role. Congratulations! So have I. I’m a month or so into a new role and absolutely love it. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. I’ve shared a list below for you but first – please…

Announcing: A New Prakky

If you look back at the first posts of Prakkypedia, you’ll soon seen that this blog was very different in 2009. Back then, the focus wasn’t exclusively social media and my topics ranged from visiting art galleries through to how iPods have changed our lives. While I did work in social media at that time,…

It’s baa-aack! Socialnomics clip shares new numbers

Hello readers. If you have been in the audience of a social media seminar or two, chances are you would have seen an Eric Qualman social media video. Back in 2010 when I started speaking on the topic of social media, I remember the first Qualman clip being a big hit on the conference circuit…

Live-tweeting: from joy to disasters

Undoubtedly one of the great features of Twitter is the ability to live-tweet something happening right now. Today we regularly see journalists live-tweeting from press conferences and, increasingly, the courtroom depending on which jurisdiction they operate in. People live-tweet from conferences and sports clubs like Port Adelaide Football Club live-tweet their matches (in this case using…

The networks we’ve tried .. and abandoned

Why do some social networks thrive, while others fail? I’m sure you can all list a few social tools you eagerly tried out and then promptly forgot. I asked some of my friends if they’d tried and abandoned a social network or tool – and why. You’ll probably find yourself agreeing with them, while in…