The symbiotic relationship: PR practitioners and journalists

I’ve worked in PR for many years and I am not surprised by research which demonstrates the extent of newsrooms’ reliance on media releases [as summarised in this post by Steven Raeburn]. A good media release can contain most of the information that a news article requires, especially if it is a straightforward public announcement. I have trained as a journalist and of course I … Continue reading The symbiotic relationship: PR practitioners and journalists

My 2 essential public speaking tips

When it comes to public speaking, I’ve progressed from ‘terrified’ to ‘comfortable’. Many years of public engagements have assured me that I won’t collapse in front of an audience and I’ve grown to enjoy presenting. There’s a lot of shared wisdom about what makes a good public presentation but today I’m focusing on one aspect that fascinates me  … The beginning and the end Whenever … Continue reading My 2 essential public speaking tips

Closing the loop with your media coverage

Have you recently gained some positive media coverage? What happened next? Did you bask in the glow for a while? Tell family and friends? Did you keep a copy of the news article, or had you already told your connections in advance to watch the television to catch your seven seconds of fame? Media coverage can be an important part of your promotional plan. Reaching … Continue reading Closing the loop with your media coverage

“DIY PR” session coming soon

Once upon a time, I delivered a training session or presentation at least weekly. These days, I don’t take to the stage as much. So I’m very excited to be presenting a session on public relations next week. Public relations is a fascinating, broad field that encompasses reputation management, stakeholder engagement, issues and crisis management and events. For my session, I’ll be focusing on the … Continue reading “DIY PR” session coming soon

Missing the signs

When you’re in the hospitality business, you want to take every opportunity to promote yourself. Right? Why then, this strange trend for new hospitality businesses to erect signs on their construction sites which don’t tell us anything at all? Lately, I’ve seen too many upcoming establishments share ‘watch this space’ and ‘follow us on social media for more’ messages on their temporary signs. They’re a … Continue reading Missing the signs

My A List is better than yours

What makes an A list? Most of the public would define the “A list” as celebrities and wannabe celebrities. They’re the in-crowd who get invited to glitzy launches, wear the latest fashions, walk the red carpet and appear in the social pages. But like so much in the PR world, there’s more to an A list than meets the eye. When you work in public … Continue reading My A List is better than yours

Got style?

When I studied journalism at the University of South Australia in the late 80s/early 90s, one of the compulsory text was The Elements of Style  by Strunk and White. It was my introduction to style guides and an early lesson in the value of having a touchstone when it comes to … how you write stuff. If you’re a regular reader of this blog, you … Continue reading Got style?