This post was first published in InDaily on 9 March 2016 Where does emotion feature in a corporate crisis? It’s a question I’ve been asking myself recently, following Unley Council’s parking fees stoush with the Transport Department and reactions to food writer John Lethlean’s Hill of Grace review. PR lore would have us ‘keep calm and carry on’ but sometimes emotion is appropriate and valuable. … Continue reading Does emotion have a place in PR?
Public relations professionals work in all sorts of environments and working arrangements, and that includes external ‘consultants for hire’ or in-house, long term employees. There are pros and cons to each approach and this is a topic often discussed during university PR studies to help students ponder their future direction. I’ve worked in both roles and as a current PR consultant with her own business, … Continue reading PR consultant or in-house PR manager? A look at the pros and cons
Last year more and more of my friends decided to change their approach to social media. It wasn’t a digital detox as such, but an attempt to win back some time from the online world. In particular it was a recognition that some of their Facebook experience was not fruitful or enjoyable – for all sorts of reasons, including reading endless mundane posts or experiencing … Continue reading What does your Digital 2016 look like?
Ah, Christmas messages – dontcha love ‘em? What do you say to your clients, your staff and other stakeholders during the festive season? Do you stick with the traditional Merry Christmas and Happy New Year? If so, you’re not alone! It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted … Continue reading Avoid advertising blahblah: the real meaning of Christmas?
PR consultants often encourage their clients to enter awards. Why is this? Awards are a valuable recognition of your abilities and achievements – but also a great promotional tool. Award programs may: Provide case studies and inspiring stories to others Act as a testimonial or endorsement piece for re-use in your marketing channels Position you as a leader and contributor within your industry Set you … Continue reading 5 reasons why awards are important in PR
I was part of a ‘speed networking’ event recently, acting as the more experienced, (cough, older) PR practitioner to speak to new, emerging (and younger) practitioners about PR. It’s always refreshing to chat with people who are eager to hear more about your craft. And while there are many standard questions revolving around how to pitch to journalists and the best way to write a media … Continue reading Unexpected PR questions
A public relations practitioner is often the doomsayer in the room. It’s not because we’re naturally morose or negative people. (In fact, we’re naturally positive people who believe that our clients deserve attention and that we’ll produce stellar communication strategies. Someone has to believe.) We’re doomsayers because we are tasked with building and protecting reputation – and that often means forecasting what might possibly tarnish that … Continue reading You can leave your (black) hat on