6 things I dig about Hootsuite

This is a Social Media 101 post I can still recall the day I started using Hootsuite. It was late 2009 and I was working for the South Australian Tourism Commission. I was Digital Content Manager at that time, mainly charged with editing websitesand managing a database team. But I also had the opportunity to…

How I keep up with ALL THE TWEETS

I follow more than 7,000 people on Twitter so one of the questions I often encounter is “how do you keep up with so many Twitter connections?” The quick answer is: I don’t. When you’ve got a large Twitter network it’s important to give away the notion of ‘catching up’ on tweets and to focus…

6 ways to find who to follow on Twitter

One of the early tasks of any new Twitter account is to find other accounts to follow. You might be using Twitter for personal reasons or for business purposes. Either way, you’d probably benefit from finding Twitter accounts of interest to you, which share tweets you’d enjoy reading, and participate in topics you’d like to…

Folks, it was fake: parody political accounts

UPDATE: Julia Gillard remains Prime Minister after a leadership spill earlier today. Read on for some of what occurred on Twitter during this political event ..   Australian federal politics is abuzz with news of a leadership spill today – Prime Minister Julia Gillard has declared there will be a vote amongst her ALP Caucus at…

Twitter not working for you?

This is a question I posed during a social media training session today: Is Twitter not working for you? Have you been using Twitter – particularly as a business or a brand – but found that it isn’t delivering any results? Perhaps you’re not gaining many followers. Perhaps you’re finding it hard to scratch around…

Hashtag champions

Hashtags make life easier on Twitter. I’ve written about them several times before [see Hashtags Mean Business and Conference Hashtags] but today I’m tackling the issue of how you get a hashtag to stick. After all, there’s millions of tweets being shared every minute and there’s a lot of competition for space and attention. The…

Guest post: Twitter for musicians

A Vibraphone, Sheep and the BBC – Twitter for Musicians by Nick Parnell – Vibes Virtuoso Ever since the explosion of the social media phenomenon, I have wondered how I could utilise sites such as Facebook and Twitter to advance my performance career. I had heard of the incredible success stories of musicians such as…

What can you say in 140 characters?

I’ve seen it again. That perennial query from a non-Twitter user who derides the character limit of a tweet. Today this question was posed in comments following an online newspaper article about Twitter and its news breaking capabilities: “What can you say that is real in 140 characters?” There’s plenty you can say in 140 characters…

Silly tweets don’t die … they get retweeted around the globe

You know when you say something silly to your husband / friend / colleague and you’re glad they’re the only one there to hear you? You can laugh about it. You can be corrected. You can be embarrassed and swear them to secrecy. But occasionally today, what we say and do traverses to social media…

How to Beat Status Stage Fright

One of the things social media newcomers sometimes fear is: having nothing to say in their status updates, tweets or posts. Twitter newbies in particular can feel a great sense of pressure, as if ‘everyone is watching’. They might believe that they need to tweet weighty and valuable information, otherwise they’ll be laughed at and…