What does your Digital 2016 look like?

Last year more and more of my friends decided to change their approach to social media. It wasn’t a digital detox as such, but an attempt to win back some time from the online world. In particular it was a recognition that some of their Facebook experience was not fruitful or enjoyable – for all…

Two tips for personal branding + social media

I can’t believe I haven’t blogged on this before. I often get asked to speak about personal branding, I’ve given a few university lectures on the topic and also include it in my individual coaching sessions. So here goes …  For some of you, personal branding + social media may sound like bullsh*t. The concept…

6 things I dig about Hootsuite

This is a Social Media 101 post I can still recall the day I started using Hootsuite. It was late 2009 and I was working for the South Australian Tourism Commission. I was Digital Content Manager at that time, mainly charged with editing websitesand managing a database team. But I also had the opportunity to…

The social media question that startled me

Occasionally a question from the audience can startle me and make me think. I had the same question asked  twice during a rural women’s conference last week (during separate sessions, of course). That question was: “Do you ever take a break from social media?” Quick answer: “not really”. More elaborate answer: “I don’t feel the…

Please don’t spam me on LinkedIn

I’m all for using LinkedIn to “sell myself” and understand that others will use it the same way. But there’s a way to sell  on social networks like this. And spam isn’t one of them. What do I mean by ‘spam’? Let me take you through what happens … A person I have met briefly…

Instagram or Pinstagram? Who does it better?

So, Instagram has finally given users a way to view their photo feed on its official website. But why bother? I’m a big fan of Instagram and have been using it for a long time. I visit the app daily and share my own photos regularly. But the new site has disappointed me. Especially when…

What you should know about your Facebook cover image

Facebook cover photos are the main visual device on Facebook pages, but did you know there are terms and conditions which govern their use? I was happy when covers were introduced along with the new Timeline, because they provide more visual real estate at the top of our pages, they’re eye-catching and give us an opportunity…

Socionomics: 2013 update on YouTube

Love it or hate it, Eric Qualman’s series of YouTube clips illustrating the size of social media is immensely popular. If you haven’t watched any of the clips online, chances are you’ve seen one at a conference or training session. The video has a 2013 version and I’ve shared this latest iteration below: One of…

The New Year’s Resolution Train …

It’s 27 December and many people are starting to focus on New Year’s resolutions. I’m not a big fan of making resolutions just because a new year is approaching, but I understand why they’re popular.  A new year provides a psychological ‘line in the sand’ for us and I think it’s as good a time…

What I tell my children about Facebook

I guess this happens in most professions … I work in social media. My children aren’t interested in social media. That hasn’t stopped me from giving them a few words of advice – about Facebook in particular, which is where most of their friends are congregating. We know that Facebook can be great for connecting…

Socia media: It’s all in the approach

Why do you use social media? What do you want to gain from your social media platform? What’s the ROI? What can Facebook or Twitter or GooglePlus do to raise your profile? How can you use Instagram or Pinterest or Tumblr to get people to notice your brand and increase sales? These are some of…

Social media: the new Complaints Department

Once upon a time, companies entered the social media universe hoping to talk about their terrific products and to find thousands of new customers. They placed their shiny new social media channels in the hands of eager (and perhaps nervous) marketing and communications teams. And they started working on lots of happy content to share….