Social media: what’s the next big thing?

Today I’m sharing the latest episode of Business Agenda SA (see clip below) and my segment, New Media Jungle. Business Agenda SA is an Adelaide-produced show featured on Channel 9 on Saturday afternoons. It’s hosted by Cameron England and Belinda Heggen and features a range of fascinating business stories and guests. In this episode I tackle…

How mobile phones and social media followed the same journey

Did you know that once upon a time, there were no such thing as mobile phones? * I can remember when people started using them – some keen early adopters. Back then in early 1990s Australia, mobiles were awkward, clunky things that were an embarrassment to carry around … but somehow still cool. You could…

How long should it take you to respond to a customer query?

Customer service is undoubtedly burgeoning via social media channels. It gives me a thrill to see the great levels of online help being provided on Twitter, Facebook and in other forums by banks, airlines, telecommunication companies and more. These organisations have lauded social media as an integral part of their customer service efforts. In fact,…

The worst part of any corporate publication

What’s your favourite part of a government magazine or corporate brochure? I’m going to sweep aside any notion that you don’t read and enjoy government magazines and corporate brochures … so I can sail into one of my pet peeves. Because surely your favourite piece of any of these glossy publications is: the welcome message…

Two tips for personal branding + social media

I can’t believe I haven’t blogged on this before. I often get asked to speak about personal branding, I’ve given a few university lectures on the topic and also include it in my individual coaching sessions. So here goes …  For some of you, personal branding + social media may sound like bullsh*t. The concept…

6 things I dig about Hootsuite

This is a Social Media 101 post I can still recall the day I started using Hootsuite. It was late 2009 and I was working for the South Australian Tourism Commission. I was Digital Content Manager at that time, mainly charged with editing websitesand managing a database team. But I also had the opportunity to…

LIKE to win: Facebook’s new competition rules

It feels like I’ve been banging on about Facebook terms and conditions for years. Oh wait, I have been banging on about Facebook’s terms and conditions for years. When I work with clients and they use Facebook as part of their communications strategy, I’ll make sure they know about the rules that govern Facebook.  And…

How I keep up with ALL THE TWEETS

I follow more than 7,000 people on Twitter so one of the questions I often encounter is “how do you keep up with so many Twitter connections?” The quick answer is: I don’t. When you’ve got a large Twitter network it’s important to give away the notion of ‘catching up’ on tweets and to focus…

6 Facebook covers: the good, the great, the ugly

Anyone who’s been in one of my Facebook 101 classes will know that we talk about the platforms’ terms and conditions including those surrounding cover images (those large banner images at the top of your Facebook page). For a long time, Facebook had some pretty onerous rules around what we could do with our ‘covers’….

Dude! Where’s my plain language?

 There’s lots of reasons to like Don Watson. My main reason? He’s a great writer. He’s well known for being speechwriter to former Australian PM Paul Keating (and wrote a marvellous book on Keating called Confessions of a Bleeding Heart). He’s also the author of two books much-loved in my circles: Weasel Words (Contemporary Clichés,…