Want me to love your hashtag? You better love it first

There’s an art to hashtags on Twitter. We know hashtags can corral conversations, help you find people you didn’t know existed and generally improve our Twitter (and Instagram) experience. It’s also easy to get it wrong and waste the effort you put into hashtags. Hashtags can be intriguing, powerful and attract new followers – but…

Govt social media complaints protocol: toothless tiger?

 It’s been almost a week since TV personality Charlotte Dawson died. Since then, there have been a lot of conversations around trolling, cyberbullying, mental health, the responsibilities of social media networks, and the federal government’s Cooperative Arrangement for Complaints Handling on Social Networking Sites  (scroll down to the PDFs). The protocol has been signed by Facebook, Google,…

Book review: The Circle

Originally posted on MickyMedia:
Today I was reminded of Mark Zuckerberg’s vision for Facebook when he announced its acquisition of the messaging app, WhatsApp. Making the announcement on his own Facebook page, Zuckerberg stated that “Our mission is to make the world more open and connected”. On official Facebook pages you can read a similar line:…

Do you change how you use Twitter depending on time of day?

I reckon I use Twitter differently in the evenings compared to during my working day. I decided to ask some of my Twitter friends if they did the same. Here’s the question I posed and the answers they kindly shared with me … Question:  Do you change how you use Twitter depending on the time…

Zombies really are coming to get you

I’m not the bloodthirsty type and I certainly couldn’t sit down to watch the Aussie horror, Wolf Creek, in its entirety. Yet I am a fan of the AMC series The Walking Dead, charting life in a world overrun by zombies. Sure there’s plenty of flesh-eating and screaming and foolish running and gratuitous stomping of heads with…

Fun Twitter accounts to follow

For a long time on Twitter, if you wanted to recommend another Twitter account to others you’d participate in #FF (follow Friday). Some people still use #FF but it’s largely fizzled out. This post is a bit of an #FF for a few fun accounts that were recommended to me recently. (If you see your recommendation…

December: time for your social media clean-up!

My eldest son is sitting on his bedroom floor wading through bits of paper from his first year in high school. He’s on holiday and throwing some things out, while ensuring he keeps work he’s particularly proud of. It’s a good time of year to do this, especially if your office is winding down or…

Take a breath: how to deal with customer complaints on social media

No business owner likes customer complaints. But a public complaint on social media? That can have a larger impact – and it can feel so much worse. Yesterday I came across a story about a Sydney café owner and the colourful response to a complaint posted on the business’s Facebook page. The customer’s complaint was six words;…

Recommend this! The tricky world of online endorsements and testimonials

This week I’ve received a bunch of written testimonials for my social media training. Like the handwritten letter, this doesn’t always happen, but they are lovely things to see. A client sent me to New Zealand last week to provide a one-day social media class and the students were asked to fill out evaluation forms….

Conference hashtags: don’t forget the people in the room

This week I enjoyed a sensational two days at a conference – and it got me thinking about the evolving use of conference hashtags. Many conference organisers are becoming quite professional at how they approach Twitter.  In this case, during #PRIA2013, there was a volunteer social media team tweeting coverage for the entire event. I…