Social media tools to track the competition

Let’s face it. Sometimes you want to know what your competition is up to. If you’re in businesses, chances are you’re not the only one in your field, and to keep growing and gaining customers, you might want to keep an eye on what your competition is doing. What new services are they offering? Have…

Social media’s part in your crisis comms plan

A lot of corporations have crisis communications plans. However many don’t yet incorporate social media platforms into their crisis planning. And that’s dangerous. First things first. What’s a crisis communications plan? It’s a plan that helps remind you of the steps to take during a crisis – which can include threats to life like a…

7 great ways for journalists to use social media

I recently spoke to a media outlet about some opportunities social media brings. It inspired me to write the quick list of social media ideas for journalists below: Join Facebook Pages that are relevant to your beat: emergency services, politics, not for profit, local government, the arts and so on. Get a feel for trends…

Selling social media to your management or board

A lot of organisations would like to use social media – but they’re blocked by management. CEOs, board members and others can be wary of social media because they are the guardians of an organisation’s future and its reputation. They constantly assess risk, and social media can appear to be a volatile and risky space….

Community management not for fainthearted

There’s an old saying that doctors bury their mistakes, lawyers gaol their mistakes and journalists publish theirs. Social media managers not only publish their mistakes – they have their mistakes raked over in real time for all to see. And if your ‘mistake’ hits the big time, you can expect opinion columns, analysis and derision…

The power of your own Page

I’ve managed a lot of Facebook Pages over the past few years. They’ve always been owned by my employer or my clients.  Occasionally they’ve been owned by a community group that I’ve been part of. As the Page manager, I was always careful to retain that Page’s brand voice, to protect its business interests, keep…

A rockstar Foursquare deal

Finding a car park outside a popular shopping centre is a trying task. It’s dull, frustrating, wastes time and sometimes even leads to car accidents. What wouldn’t you give for your own dedicated rockstar car park, right outside the shopping centre’s entrance? Well, the management at Westfield West Lakes is now using Foursquare to help…

Journalists who tweet their own news

While Twitter can help the media to cover events, it can also enable journalists to share their own personal stories along the way. It’s one of the many things I love about social media. To illustrate this, I’m going to use the New York Times social media editor Lexi Mainland as an example. When Hurricane…

@2011census ticks all the right boxes

Once every five years, Australians fill out a census form. But this is the first time I’ve been able to have fun with the Census, thanks to its Twitter account @2011Census I’m not the first person to write about this fantastic example of government use of Twitter, and I probably won’t be the last. But…

Content is king – do you hate it?

What subject did you hate at school? My sons hate ‘recount’. Don’t know what that is? It’s when you turn up to school on Monday morning – or even worse, the first Monday after school holidays – and your teacher asks you to write a piece on “What I did on the weekend” or “What…