Happy little Vege-stunts

Can you hear the Down Under lyrics being rewritten? “He just smiled and gave me a Vegemite ice cream …” Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole. Brace yourselves Australia… it’s time for VEGEMITE Icy Poles!…

Would you buy a car from that man? Reputation is personal

I’ve been pondering reputation. Reputation, of course, is central to the public relations profession. But in my own household, reputation is also very personal. You see, not only am I a PR consultant (a so-called spin doctor), my husband is a car salesperson (of used cars, no less). That places us toward the bottom of…

Why PR is like your Mother

Our mothers have our best interests at heart, right? Well, by and large. Occasionally they let us stay up too late, or filled us with sugary products; they were late collecting us from school or failed to sign an excursion consent form. But overall, mothers are there to protect and nurture and teach us. They…

5 ways to help your clients to network

The original title for this post was ‘5 ways to help your clients to develop relationships’ but that didn’t sound right. Yet this article is about relationship-development. After all, relationships are at the heart of public relations. A good PR practitioner looks after their clients’ reputation and that includes not just media relations, sponsorships and…

You can leave your (black) hat on

A public relations practitioner is often the doomsayer in the room. It’s not because we’re naturally morose or negative people. (In fact, we’re naturally positive people who believe that our clients deserve attention and that we’ll produce stellar communication strategies. Someone has to believe.) We’re doomsayers because we are tasked with building and protecting reputation –…