A letter to break your heart

Some people make jokes about online dating. And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “help protect the Australian community from relationship…

The good source

Journalists aren’t the only professionals who require good sources. Professional communication managers need them, too. Whether you call your role “PR” or “media relations” or “corporate communications”, it’s impossible to have a highly successful comms program without having some input from others around you. I was reminded of the importance of this recently when I…

The To-Do List for Every New Corporate Communications Manager

So you’ve just landed a new corporate communications role. Congratulations! So have I. I’m a month or so into a new role and absolutely love it. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. I’ve shared a list below for you but first – please…

Aside from Facebook? Talk talk and talk!

2014 will be a year of challenges for Facebook business pages. It had to happen eventually. The platform’s been available publicly since 2006. There are a billion users – almost 13 million in Australia.  Facebook page management is professionalised. There are multiple ways to learn more about Facebook from online courses to university lectures. Every…

Take a breath: how to deal with customer complaints on social media

No business owner likes customer complaints. But a public complaint on social media? That can have a larger impact – and it can feel so much worse. Yesterday I came across a story about a Sydney café owner and the colourful response to a complaint posted on the business’s Facebook page. The customer’s complaint was six words;…

A communications plan with teeth!

Today I had a sensational experience at the dental surgery. It was nothing to do with my teeth. The check-up didn’t hurt (much) and my teeth are in good shape. What was sensational was this … The dentist (new to me) sat with me, looked me in the eye, and chatted about my teeth and…

Social media’s part in your crisis comms plan

A lot of corporations have crisis communications plans. However many don’t yet incorporate social media platforms into their crisis planning. And that’s dangerous. First things first. What’s a crisis communications plan? It’s a plan that helps remind you of the steps to take during a crisis – which can include threats to life like a…

“Coles and other social media crises I’ve met”

It’s getting out of hand. Writing about the next ‘social media crisis’ has become a popular mainstay for some journalists, bloggers and media industry analysts. It’s easy fodder. Step one: regularly visit major brands on Facebook or Twitter. Step two: wait for brand to ask a broad question or kick off an online competition. Step…

PR and Social Media: cousins in conscience

I’m going back to school next week. Sounds  ominous, doesn’t it? But I won’t be behind a desk, I’ll be up front as a lecturer in public relations at the University of South Australia. Preparing for the role has had me hitting the books again. I haven’t pondered over PR theory for a long time,…

How to Recognise the Signs of Venting

It seems you can’t switch on commercial TV without seeing an advertisement discussing the signs of ageing. Stuff the signs of ageing! They’re written all over our face for everyone to see. I’m more interested in the ‘signs of venting’, which are more difficult to recognise and which can lead you into trouble. So, what…