Measure of success

A recent piece in PR Daily succinctly outlined some terrific tips for gaining credibility for the comms craft from the C-suite – all via expanding your understanding of what the organisation would like to measure and achieve. This included ‘making friends’ with information keepers in an organisation, and I couldn’t agree more. I’ve worked with…

Your PR person is your ambassador

Appearing in the media doesn’t always mean you need a news story – sometimes, you’ll have an opinion or commentary you’d like to share. I’ve worked with a lot of clients on getting columns (print and online) published, so they can take part in topical debates and share their views and values with the wider…

Communications in a time of fire

This piece is based on a Facebook and LinkedIn post I recently published: Communication is vital during emergencies such as the catastrophic bushfires being experienced around Australia. However, this can be tricky to manage on a personal level. We’re told to stay tuned to the news to understand if there’s any emergencies which may impact…

On becoming a PRIA Fellow

I’m a Fellow of the PR Institute of Australia! Thank you to the person (or persons) who nominated me. This is an honour in the public relations industry and means I join sixteen others who have been elevated to the status of Fellow in South Australia, six of them women. I’m in excellent company amongst…

Doing PR differently – really?

Let me set the scene: Over the years I’ve seen many PR agencies launched and spruiked. Some of them stick around to be long-term and successful players, others fold or merge. I’ve also seen – particularly in Adelaide – established public relations agencies thrive over twenty years or more. I’m regularly amazed by the number…

The defensive PR practitioner

I was part of a PR panel on ABC radio recently.  (I had to take care to squeeze the headphones on over my hair, held up in a bun). In our discussion of public relations, the focus was on those media managers who ‘block’ or deflect queries from journalists rather than responding swiftly and helpfully….

Ricky Gervais is right (and wrong) about the local paper

In Ricky Gervais’s latest TV series, After Life, he’s a writer at a free community newspaper. After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘everybody deserves to be in their local paper’ at least once in their lives. It’s a lovely thought – in what…

The Human Touch

When PR consultants sit around a meeting table with their clients, often one of the first questions asked is: “What’s new?” Or in other words: “What can I pitch to the media?” For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client…

Do we need PR in 2019?

With 13 days until 2019, let’s turn our attention to whether organisations still need PR. The short answer: yes. The longer answer: hell, yes. As long as reputation, stakeholders and relationships are important to organisations – across nonprofits, private enterprise, government and more – PR will continue to be useful and valuable. [Related reading A…

Your goal is: be SMARTER

One of the great benefits of teaching public relations at a university is the regular reminders I receive of the standards I should be striving for as a PR consultant. This was brought home to me this past week, as I assessed the communication strategies submitted by post-grad students as part of an assignment. As…