Why am I on your media list?

I’m in the interesting position of being both a PR consultant and – apparently because of this blog, Prakkypedia – part of the media. At least, that’s according to the emails regularly hitting my inbox. Several times a week, I receive emailed media releases or media pitches from a wide variety of firms with a…

Four ways to make a PR pro cry

Now, I’m sure most readers don’t actually want to make a public relations practitioner cry … But as someone who’s worked in PR, in some form or another for many years now, I’ve got a pretty good handle on what can upset, flummox and depress us. This list relates in particular to those who work…

Social pix are serious business

When it comes to some quick promotion of your business, don’t overlook the good ol’ social photos. Social photographs are a staple of the print and online media and surely one of the most unmissable sections of every newspaper. They’re a vibrant, light and easy way to maintain your business’s profile and – in many…

Why PR is like your Mother

Our mothers have our best interests at heart, right? Well, by and large. Occasionally they let us stay up too late, or filled us with sugary products; they were late collecting us from school or failed to sign an excursion consent form. But overall, mothers are there to protect and nurture and teach us. They…

20 Ways To Leverage Public Speaking Engagements

You’ve got a speaking gig? Congratulations. It’s a good public relations device to build your profile and help you reach out to potential clients, customers or partners, and share your expertise or point of view. Your audience may comprise 12 people. It may comprise 120.  No matter the number, there are things you can do to…

The PR rollercoaster

I’ve worked in a few PR roles over the years. Every day is different and projects can include issues management, event management, web writing, publicity stunts, drafting columns, researching niche publications, organising stakeholder meetings .. and so much more. But a lot of my work is in media pitching – which for the PR novice,…

Does emotion have a place in PR?

This post was first published in InDaily on 9 March 2016 Where does emotion feature in a corporate crisis? It’s a question I’ve been asking myself recently, following Unley Council’s parking fees stoush with the Transport Department and reactions to food writer John Lethlean’s Hill of Grace review. PR lore would have us ‘keep calm…

PR consultant or in-house PR manager? A look at the pros and cons

Public relations professionals work in all sorts of environments and working arrangements, and that includes external ‘consultants for hire’ or in-house, long term employees. There are pros and cons to each approach and this is a topic often discussed during university PR studies to help students ponder their future direction. I’ve worked in both roles…

Avoid advertising blahblah: the real meaning of Christmas?

Ah, Christmas messages – dontcha love ‘em? What do you say to your clients, your staff and other stakeholders during the festive season? Do you stick with the traditional Merry Christmas and Happy New Year? If so, you’re not alone! It has struck me that this standard message is regurgitated by a lot of organisations…

5 reasons why awards are important in PR

PR consultants often encourage their clients to enter awards. Why is this? Awards are a valuable recognition of your abilities and achievements – but also a great promotional tool. Award programs may: Provide case studies and inspiring stories to others Act as a testimonial or endorsement piece for re-use in your marketing channels Position you…

Unexpected PR questions

I was part of a ‘speed networking’ event recently, acting as the more experienced, (cough, older) PR practitioner to speak to new, emerging (and younger) practitioners about PR. It’s always refreshing to chat with people who are eager to hear more about your craft. And while there are many standard questions revolving around how to pitch…

A snapshot of public relations

What is public relations? Most businesses are familiar with the concept of advertising and marketing – but public relations can be misunderstood. As a business, you know you need to let your customers (or stakeholders) know what you have to offer. So you might advertise to let customers know about your products, your prices, and…