Social media is its own beast: the Qantas way

Anyone who’s been to one of my social media presentations will be able to tell you one of my favourite phrases is: Social media is its own beast. Social media isn’t marketing. Social media isn’t sales. Social media isn’t public relations. Or customer service. Or advertising. It’s all of those things and more, rolled into…

Journalists who tweet their own news

While Twitter can help the media to cover events, it can also enable journalists to share their own personal stories along the way. It’s one of the many things I love about social media. To illustrate this, I’m going to use the New York Times social media editor Lexi Mainland as an example. When Hurricane…

Why do you use social media? Mikyla Gilbert

My third guest in this series is Mikyla Gilbert, the spunky and energetic Publishing Editor of Adelaide Hills Magazine. 1.       What is your favourite social media platform – and why? Tough question. I find following conversations on Facebook much more interesting, but have formed stronger and more meaningful relationships on Twitter. 2. What made you…

The pros and cons of newspapers printing tweets

As you’d be aware, Dear Reader, I am a champion of social media. (Don’t misread me. That doesn’t mean I am a champion, per se. Don’t cue Queen music. It means I like to stand up for social media. Mmmkay?) So I think it’s a good thing when the ‘traditional media’  (newspapers, TV, radio) takes…