7 great ways for journalists to use social media

I recently spoke to a media outlet about some opportunities social media brings. It inspired me to write the quick list of social media ideas for journalists below: Join Facebook Pages that are relevant to your beat: emergency services, politics, not for profit, local government, the arts and so on. Get a feel for trends and topics in that sector and what the sector cares … Continue reading 7 great ways for journalists to use social media

The Fallout From The Top 100 Adelaide Twitter List

A recent Sunday Mail article listing South Australia’s most prolific tweeters has stirred up a lot of discussion. I was briefly quoted in the article, and in this post today I’d like to make some observations about the fall out. The article set out to “reveal our 100 most active tweeters”. Most active was measured according to the number of tweets that have been sent … Continue reading The Fallout From The Top 100 Adelaide Twitter List

Social media is its own beast: the Qantas way

Anyone who’s been to one of my social media presentations will be able to tell you one of my favourite phrases is: Social media is its own beast. Social media isn’t marketing. Social media isn’t sales. Social media isn’t public relations. Or customer service. Or advertising. It’s all of those things and more, rolled into one, covered with a layer of intimacy and immediacy; a … Continue reading Social media is its own beast: the Qantas way

Journalists who tweet their own news

While Twitter can help the media to cover events, it can also enable journalists to share their own personal stories along the way. It’s one of the many things I love about social media. To illustrate this, I’m going to use the New York Times social media editor Lexi Mainland as an example. When Hurricane Irene tormented the New York region in late August 2011, … Continue reading Journalists who tweet their own news

Why do you use social media? Mikyla Gilbert

My third guest in this series is Mikyla Gilbert, the spunky and energetic Publishing Editor of Adelaide Hills Magazine. 1.       What is your favourite social media platform – and why? Tough question. I find following conversations on Facebook much more interesting, but have formed stronger and more meaningful relationships on Twitter. 2. What made you begin using social media? I had buried my head in … Continue reading Why do you use social media? Mikyla Gilbert

The pros and cons of newspapers printing tweets

As you’d be aware, Dear Reader, I am a champion of social media. (Don’t misread me. That doesn’t mean I am a champion, per se. Don’t cue Queen music. It means I like to stand up for social media. Mmmkay?) So I think it’s a good thing when the ‘traditional media’  (newspapers, TV, radio) takes notice of social media and tries to use it. The … Continue reading The pros and cons of newspapers printing tweets