Prakky’s pick: Top sources of Australian media news

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media A feature of every Monday print…

Why am I on your media list?

I’m in the interesting position of being both a PR consultant and – apparently because of this blog, Prakkypedia – part of the media. At least, that’s according to the emails regularly hitting my inbox. Several times a week, I receive emailed media releases or media pitches from a wide variety of firms with a…

Four ways to make a PR pro cry

Now, I’m sure most readers don’t actually want to make a public relations practitioner cry … But as someone who’s worked in PR, in some form or another for many years now, I’ve got a pretty good handle on what can upset, flummox and depress us. This list relates in particular to those who work…

Does emotion have a place in PR?

This post was first published in InDaily on 9 March 2016 Where does emotion feature in a corporate crisis? It’s a question I’ve been asking myself recently, following Unley Council’s parking fees stoush with the Transport Department and reactions to food writer John Lethlean’s Hill of Grace review. PR lore would have us ‘keep calm…

The symbiotic relationship: PR practitioners and journalists

I’ve worked in PR for many years and I am not surprised by research which demonstrates the extent of newsrooms’ reliance on media releases [as summarised in this post by Steven Raeburn]. A good media release can contain most of the information that a news article requires, especially if it is a straightforward public announcement….

Closing the loop with your media coverage

Have you recently gained some positive media coverage? What happened next? Did you bask in the glow for a while? Tell family and friends? Did you keep a copy of the news article, or had you already told your connections in advance to watch the television to catch your seven seconds of fame? Media coverage…

The good source

Journalists aren’t the only professionals who require good sources. Professional communication managers need them, too. Whether you call your role “PR” or “media relations” or “corporate communications”, it’s impossible to have a highly successful comms program without having some input from others around you. I was reminded of the importance of this recently when I…

Shrinking newsrooms: 4 stories this week

Stories about shrinking newsrooms and more people turning to social media to find breaking stories aren’t new. But I came across four articles this week (via my social networks) which struck me as being a) a bit sad b) a bit alarming but c) not too surprising. Those pieces began with More bad news for Fairfax…

Folks, it was fake: parody political accounts

UPDATE: Julia Gillard remains Prime Minister after a leadership spill earlier today. Read on for some of what occurred on Twitter during this political event ..   Australian federal politics is abuzz with news of a leadership spill today – Prime Minister Julia Gillard has declared there will be a vote amongst her ALP Caucus at…

Radio interview: trolls and Twitter

This morning I spoke on Adelaide radio station 5AA about Twitter trolls, following the Charlotte Dawson incident which has become somewhat of a case study of what can go wrong on Twitter. One of the ideas I raised was that adults need social media training – not just children! Too often we assume adults know…

7 great ways for journalists to use social media

I recently spoke to a media outlet about some opportunities social media brings. It inspired me to write the quick list of social media ideas for journalists below: Join Facebook Pages that are relevant to your beat: emergency services, politics, not for profit, local government, the arts and so on. Get a feel for trends…

The Fallout From The Top 100 Adelaide Twitter List

A recent Sunday Mail article listing South Australia’s most prolific tweeters has stirred up a lot of discussion. I was briefly quoted in the article, and in this post today I’d like to make some observations about the fall out. The article set out to “reveal our 100 most active tweeters”. Most active was measured…