Does emotion have a place in PR?

This post was first published in InDaily on 9 March 2016 Where does emotion feature in a corporate crisis? It’s a question I’ve been asking myself recently, following Unley Council’s parking fees stoush with the Transport Department and reactions to food writer John Lethlean’s Hill of Grace review. PR lore would have us ‘keep calm and carry on’ but sometimes emotion is appropriate and valuable. … Continue reading Does emotion have a place in PR?

The symbiotic relationship: PR practitioners and journalists

I’ve worked in PR for many years and I am not surprised by research which demonstrates the extent of newsrooms’ reliance on media releases [as summarised in this post by Steven Raeburn]. A good media release can contain most of the information that a news article requires, especially if it is a straightforward public announcement. I have trained as a journalist and of course I … Continue reading The symbiotic relationship: PR practitioners and journalists

Closing the loop with your media coverage

Have you recently gained some positive media coverage? What happened next? Did you bask in the glow for a while? Tell family and friends? Did you keep a copy of the news article, or had you already told your connections in advance to watch the television to catch your seven seconds of fame? Media coverage can be an important part of your promotional plan. Reaching … Continue reading Closing the loop with your media coverage

The good source

Journalists aren’t the only professionals who require good sources. Professional communication managers need them, too. Whether you call your role “PR” or “media relations” or “corporate communications”, it’s impossible to have a highly successful comms program without having some input from others around you. I was reminded of the importance of this recently when I published the post “The To-Do List for Every New Corporate … Continue reading The good source

Shrinking newsrooms: 4 stories this week

Stories about shrinking newsrooms and more people turning to social media to find breaking stories aren’t new. But I came across four articles this week (via my social networks) which struck me as being a) a bit sad b) a bit alarming but c) not too surprising. Those pieces began with More bad news for Fairfax as MMP axes seven titles. The article reported that “Thirty-two employees will … Continue reading Shrinking newsrooms: 4 stories this week

Folks, it was fake: parody political accounts

UPDATE: Julia Gillard remains Prime Minister after a leadership spill earlier today. Read on for some of what occurred on Twitter during this political event ..   Australian federal politics is abuzz with news of a leadership spill today – Prime Minister Julia Gillard has declared there will be a vote amongst her ALP Caucus at 4.30pm AEST. As always, Twitter is enabling people to share … Continue reading Folks, it was fake: parody political accounts

Radio interview: trolls and Twitter

This morning I spoke on Adelaide radio station 5AA about Twitter trolls, following the Charlotte Dawson incident which has become somewhat of a case study of what can go wrong on Twitter. One of the ideas I raised was that adults need social media training – not just children! Too often we assume adults know how to handle themselves online and understand the best way … Continue reading Radio interview: trolls and Twitter