Prakky’s pick: Top sources of Australian media news

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media A feature of every Monday print…

Four ways to make a PR pro cry

Now, I’m sure most readers don’t actually want to make a public relations practitioner cry … But as someone who’s worked in PR, in some form or another for many years now, I’ve got a pretty good handle on what can upset, flummox and depress us. This list relates in particular to those who work…

The symbiotic relationship: PR practitioners and journalists

I’ve worked in PR for many years and I am not surprised by research which demonstrates the extent of newsrooms’ reliance on media releases [as summarised in this post by Steven Raeburn]. A good media release can contain most of the information that a news article requires, especially if it is a straightforward public announcement….

Closing the loop with your media coverage

Have you recently gained some positive media coverage? What happened next? Did you bask in the glow for a while? Tell family and friends? Did you keep a copy of the news article, or had you already told your connections in advance to watch the television to catch your seven seconds of fame? Media coverage…

Shrinking newsrooms: 4 stories this week

Stories about shrinking newsrooms and more people turning to social media to find breaking stories aren’t new. But I came across four articles this week (via my social networks) which struck me as being a) a bit sad b) a bit alarming but c) not too surprising. Those pieces began with More bad news for Fairfax…

Journalists who tweet their own news

While Twitter can help the media to cover events, it can also enable journalists to share their own personal stories along the way. It’s one of the many things I love about social media. To illustrate this, I’m going to use the New York Times social media editor Lexi Mainland as an example. When Hurricane…

The pros and cons of newspapers printing tweets

As you’d be aware, Dear Reader, I am a champion of social media. (Don’t misread me. That doesn’t mean I am a champion, per se. Don’t cue Queen music. It means I like to stand up for social media. Mmmkay?) So I think it’s a good thing when the ‘traditional media’  (newspapers, TV, radio) takes…

Twitter is the headline

Twitter has many uses but often ‘newbies’ or non-tweeters get hung up on the 140 character limit. “I can’t keep information down to 140 characters” they say, or “Twitter isn’t very good at detail”. Think of it like this –  Twitter is the headline. [And yes, this is handy advice for journalists too, grappling with…

Twitter has delivered for ‘traditional’ journalism

There’s been a lot of talk about what Twitter and other social media platforms can do for politicians –  especially in Australia where the federal election will be held tomorrow. Stephen Collins pointed out (quite rightly) that “the average punter is still relying on the tabloids, commercial radio and mainstream evening news and current affairs…

Why politicians will never embrace Twitter

Hot on the heels of my blog looking at social media’s blind date with Australian politics, I thought it was timely to remind ourselves why MPs will never fully embrace Twitter. Most politicians don’t use Twitter to its full potential. It’s important to understand why – and a behind-the-scenes look at political life will help….

Media cheat sheet: the social media questions to ask

Perturbed is not one of my favourite words. But that’s how I’ve been feeling (or, to put it less politely, pissed off), after reading some recent press articles on social media. The articles have shown a lack of understanding of social media and – even more vexing – a lack of knowledge on behalf of…

To Tweet or Not to Tweet? The Journalist’s Dilemma.

I’d find it hard to be a journalist today. Journalism is a fantastic career. I’ve got a BA in Journalism and played around in a role with the Rural Press for a wee while. Good journalists are inquisitive and energetic, and can be cynical and circumspect (which helps). Quite often, they’re eloquent writers who are…