The symbiotic relationship: PR practitioners and journalists

I’ve worked in PR for many years and I am not surprised by research which demonstrates the extent of newsrooms’ reliance on media releases [as summarised in this post by Steven Raeburn]. A good media release can contain most of the information that a news article requires, especially if it is a straightforward public announcement. I have trained as a journalist and of course I … Continue reading The symbiotic relationship: PR practitioners and journalists

Closing the loop with your media coverage

Have you recently gained some positive media coverage? What happened next? Did you bask in the glow for a while? Tell family and friends? Did you keep a copy of the news article, or had you already told your connections in advance to watch the television to catch your seven seconds of fame? Media coverage can be an important part of your promotional plan. Reaching … Continue reading Closing the loop with your media coverage

Shrinking newsrooms: 4 stories this week

Stories about shrinking newsrooms and more people turning to social media to find breaking stories aren’t new. But I came across four articles this week (via my social networks) which struck me as being a) a bit sad b) a bit alarming but c) not too surprising. Those pieces began with More bad news for Fairfax as MMP axes seven titles. The article reported that “Thirty-two employees will … Continue reading Shrinking newsrooms: 4 stories this week

Journalists who tweet their own news

While Twitter can help the media to cover events, it can also enable journalists to share their own personal stories along the way. It’s one of the many things I love about social media. To illustrate this, I’m going to use the New York Times social media editor Lexi Mainland as an example. When Hurricane Irene tormented the New York region in late August 2011, … Continue reading Journalists who tweet their own news

The pros and cons of newspapers printing tweets

As you’d be aware, Dear Reader, I am a champion of social media. (Don’t misread me. That doesn’t mean I am a champion, per se. Don’t cue Queen music. It means I like to stand up for social media. Mmmkay?) So I think it’s a good thing when the ‘traditional media’  (newspapers, TV, radio) takes notice of social media and tries to use it. The … Continue reading The pros and cons of newspapers printing tweets

Twitter is the headline

Twitter has many uses but often ‘newbies’ or non-tweeters get hung up on the 140 character limit. “I can’t keep information down to 140 characters” they say, or “Twitter isn’t very good at detail”. Think of it like this –  Twitter is the headline. [And yes, this is handy advice for journalists too, grappling with how and why they might use Twitter. Attention media managers: … Continue reading Twitter is the headline

Twitter has delivered for ‘traditional’ journalism

There’s been a lot of talk about what Twitter and other social media platforms can do for politicians –  especially in Australia where the federal election will be held tomorrow. Stephen Collins pointed out (quite rightly) that “the average punter is still relying on the tabloids, commercial radio and mainstream evening news and current affairs for their political information”. News Limited said (probably with relief) … Continue reading Twitter has delivered for ‘traditional’ journalism