The symbiotic relationship: PR practitioners and journalists

I’ve worked in PR for many years and I am not surprised by research which demonstrates the extent of newsrooms’ reliance on media releases [as summarised in this post by Steven Raeburn]. A good media release can contain most of the information that a news article requires, especially if it is a straightforward public announcement. I have trained as a journalist and of course I … Continue reading The symbiotic relationship: PR practitioners and journalists

Journalists who tweet their own news

While Twitter can help the media to cover events, it can also enable journalists to share their own personal stories along the way. It’s one of the many things I love about social media. To illustrate this, I’m going to use the New York Times social media editor Lexi Mainland as an example. When Hurricane Irene tormented the New York region in late August 2011, … Continue reading Journalists who tweet their own news

The pros and cons of newspapers printing tweets

As you’d be aware, Dear Reader, I am a champion of social media. (Don’t misread me. That doesn’t mean I am a champion, per se. Don’t cue Queen music. It means I like to stand up for social media. Mmmkay?) So I think it’s a good thing when the ‘traditional media’  (newspapers, TV, radio) takes notice of social media and tries to use it. The … Continue reading The pros and cons of newspapers printing tweets

Twitter has delivered for ‘traditional’ journalism

There’s been a lot of talk about what Twitter and other social media platforms can do for politicians –  especially in Australia where the federal election will be held tomorrow. Stephen Collins pointed out (quite rightly) that “the average punter is still relying on the tabloids, commercial radio and mainstream evening news and current affairs for their political information”. News Limited said (probably with relief) … Continue reading Twitter has delivered for ‘traditional’ journalism

Why politicians will never embrace Twitter

Hot on the heels of my blog looking at social media’s blind date with Australian politics, I thought it was timely to remind ourselves why MPs will never fully embrace Twitter. Most politicians don’t use Twitter to its full potential. It’s important to understand why – and a behind-the-scenes look at political life will help. But first, what is Twitter’s full potential? Here’s an indication … Continue reading Why politicians will never embrace Twitter

Media cheat sheet: the social media questions to ask

Perturbed is not one of my favourite words. But that’s how I’ve been feeling (or, to put it less politely, pissed off), after reading some recent press articles on social media. The articles have shown a lack of understanding of social media and – even more vexing – a lack of knowledge on behalf of the media’s sources. One, from a guest magazine columnist and … Continue reading Media cheat sheet: the social media questions to ask

To Tweet or Not to Tweet? The Journalist’s Dilemma.

I’d find it hard to be a journalist today. Journalism is a fantastic career. I’ve got a BA in Journalism and played around in a role with the Rural Press for a wee while. Good journalists are inquisitive and energetic, and can be cynical and circumspect (which helps). Quite often, they’re eloquent writers who are passionate about communicating. In other words, they like to be … Continue reading To Tweet or Not to Tweet? The Journalist’s Dilemma.