Why comms professionals MUST use social media

I’m still coming across many colleagues in the communications field who haven’t used social media yet. And by that I mean: don’t have a Facebook account. Have never looked at Twitter. Aren’t sure how to find a blog. My first reaction is to struggle to keep my jaw from hitting the floor. The second reaction…

But .. I can’t find you on Facebook!

Ever seen a sign that says “Find us on Facebook”? It has to be one of the most aggravating marketing calls to action. Find you? You mean, type your business name, or its nearest approximation, into the search box of Facebook?  And then you want us to assess the results, do some filtering, reject listings…

“Coles and other social media crises I’ve met”

It’s getting out of hand. Writing about the next ‘social media crisis’ has become a popular mainstay for some journalists, bloggers and media industry analysts. It’s easy fodder. Step one: regularly visit major brands on Facebook or Twitter. Step two: wait for brand to ask a broad question or kick off an online competition. Step…

My year in social media

2011 was a year of hits and misses, in terms of my personal use of social media. I stuck with platforms I love – Twitter and WordPress. I committed to new loves – Instagram and Miso. I maintained platforms I couldn’t do away with – Facebook and LinkedIn. I continued to use Foursquare, despite some ups…

The power of your own Page

I’ve managed a lot of Facebook Pages over the past few years. They’ve always been owned by my employer or my clients.  Occasionally they’ve been owned by a community group that I’ve been part of. As the Page manager, I was always careful to retain that Page’s brand voice, to protect its business interests, keep…

Big Day Out – Kanye Fix It?

One of Australia’s most popular annual music festivals, the Big Day Out, is receiving a backlash today after announcing that a drawcard for next year – Kanye West – will not appear in Adelaide or Perth. BDO is trending on Twitter, and it’s not for the right reasons. The BDO website provided this news for…

Who will remember the children?

There’s been a thought nagging me for some time. It relates to a forgotten audience in the Facebook privacy debate. When the community talks about Facebook, popular themes are often 1) our own privacy settings 2) how teenagers use Facebook and its impact 3) cyberbullying and its nasty side effects, etc. Facebook defenders point out…

Facebook: renewing the love affair

Look at Post It notes. They seem like such an obvious invention, right? What about liquid paper? Apple peelers? Tampons? Backpacks? Well, once upon a time they didn’t exist. Neither did Facebook’s new Cover Photo – yet now it’s here, it seems so bleeding obvious! A large photo at the top of our Facebook profile. As…

5 reasons new Facebook could make you happy

Facebook is the world’s most popular website. So it stands to reason that when the interface changes, some people freak out. There’s a lot of online grumbling about Facebook’s latest changes. They won’t suit everyone. They never do. But I think they should make some Facebook users very happy indeed. Those happy people are: Facebook…

Facebook flashbacks: the laughter and tears of abandoned pages

Do you remember what Facebook Group you joined first? I remember joining Derek Zoolander’s Group for Really Ridiculously Good Looking People mostly because everyone I knew was in it (and of course because I belonged there). I also joined a fan group for The Chaser, the ABC TV series. That was years ago and I’ve since…