What you should know about your Facebook cover image

Facebook cover photos are the main visual device on Facebook pages, but did you know there are terms and conditions which govern their use? I was happy when covers were introduced along with the new Timeline, because they provide more visual real estate at the top of our pages, they’re eye-catching and give us an opportunity…

What I tell my children about Facebook

I guess this happens in most professions … I work in social media. My children aren’t interested in social media. That hasn’t stopped me from giving them a few words of advice – about Facebook in particular, which is where most of their friends are congregating. We know that Facebook can be great for connecting…

Facebook photo inspirations

Looking for some content inspiration? I thought I’d share some nifty ideas I’ve noticed on some Adelaide Facebook Pages. As many of you would know, it can be tricky and time consuming to come up with new content ideas. Ideally, your content will make connections with your community. It will be relevant to them, sometimes…

RUOK Target?

It’s no surprise that people can be cynical about brand-sponsored online communities, including Facebook Pages. This cynicism is neatly captured by the new Condescending Corporate Brand Page on Facebook which cleverly shares some of the ‘typical content’ you may see from corporate pages. People have been cynical about advertising and marketing for years and why…

Facebook complaint or corporate responsibility cue?

Heard of corporate social responsibility? It’s a key plank in the PR world and is a concept that’s been around for many years. CSR involves the idea of businesses being proactive and doing more than just trying to avoid breaking the  law. It’s about contributing more than profits and employment opportunities and recognising the importance…

Everything is moderation

For a long time now, I’ve counselled clients to be responsible for what occurs in their online communities – their Facebook pages, LinkedIn Groups, Twitter accounts, YouTube channels and so on. When you use a social media platform to talk to your stakeholders, it’s part of your role to ensure it’s a respectful and pleasant…

Surprise! Facebook Timeline: who’s using it? Who isn’t?

It’s been approximately six months since Facebook Timeline was released to individual Facebook users. You might recall that Timeline was unveiled by Zuckerberg at the f8 conference in September last year, to great fanfare, including a very emotive video. Since then, a lot of brands have used the feature to varying effect. But what about…

Facebook offers scheduled posts

For a long time, Facebook Page managers have wished for certain Facebook features that weren’t there. Today, one of them has been released. And that’s the ability to schedule a Facebook status update, so that it appears into the future. Scheduling status updates is something that social media dashboards like Hootsuite have been able to…

The worst things you can do with your Facebook business page

[This is a Social Media 101 post] Does your business have a Facebook page? Are you guilty of any of the following? Not responding to fan’s questions or comments Not filling in all the biography fields available to you: your company overview, email, website address and so on Not removing offensive posts (pornographic images, offensive…

6 ways to enhance your Facebook experience

This is part of the Social Media 101 series. If you’re more au fait with social media, look away now … Facebook is Australia’s most popular social network, with a user base hovering around 10 million and growing. But some things about Facebook annoy us, right? Here are six quick little adjustments you can make…