What does your Digital 2016 look like?

Last year more and more of my friends decided to change their approach to social media. It wasn’t a digital detox as such, but an attempt to win back some time from the online world. In particular it was a recognition that some of their Facebook experience was not fruitful or enjoyable – for all…

Making your own Facebook cover: amazing free tools

Recently I’ve been trying out some online tools that enable you to easily create Facebook cover images. As many of you would know, cover images are that big slab of real estate at the top of your Facebook page. Once upon a time, Facebook ruled over them with a set of terms and conditions to…

Aside from Facebook? Talk talk and talk!

2014 will be a year of challenges for Facebook business pages. It had to happen eventually. The platform’s been available publicly since 2006. There are a billion users – almost 13 million in Australia.  Facebook page management is professionalised. There are multiple ways to learn more about Facebook from online courses to university lectures. Every…

December: time for your social media clean-up!

My eldest son is sitting on his bedroom floor wading through bits of paper from his first year in high school. He’s on holiday and throwing some things out, while ensuring he keeps work he’s particularly proud of. It’s a good time of year to do this, especially if your office is winding down or…

Take a breath: how to deal with customer complaints on social media

No business owner likes customer complaints. But a public complaint on social media? That can have a larger impact – and it can feel so much worse. Yesterday I came across a story about a Sydney café owner and the colourful response to a complaint posted on the business’s Facebook page. The customer’s complaint was six words;…

LIKE to win: Facebook’s new competition rules

It feels like I’ve been banging on about Facebook terms and conditions for years. Oh wait, I have been banging on about Facebook’s terms and conditions for years. When I work with clients and they use Facebook as part of their communications strategy, I’ll make sure they know about the rules that govern Facebook.  And…

6 Facebook covers: the good, the great, the ugly

Anyone who’s been in one of my Facebook 101 classes will know that we talk about the platforms’ terms and conditions including those surrounding cover images (those large banner images at the top of your Facebook page). For a long time, Facebook had some pretty onerous rules around what we could do with our ‘covers’….

What the Facebook crowd needs to know about hashtags

Big news in the social media world today, is that Facebook will begin making hashtags clickable and searchable within Facebook (eg useful). I’ve written about hashtags in a few previous posts (Hashtags can mean business and Hashtag champions to name two) and don’t want to rehash the detail of how they work now (geddit?) For…

Dig down and get specific with your social media posts

Creating good content to share on social media can be hard work. So it’s no surprise that sometimes we’ll take the easy route and fall back on sharing vague posts about our work and ask followers to click a link to find out more. The danger in sharing vague posts is that your content can…

Facebook photo inspirations part 2

Following on from a post I wrote last year on Facebook photo inspirations, I thought I’d share some more this week. As you’d be aware, images stand out in the Facebook newsfeed and can really bring your business page’s status updates to life. Look for opportunities to share your stories with an image. [Stick with…

What you should know about your Facebook cover image

Facebook cover photos are the main visual device on Facebook pages, but did you know there are terms and conditions which govern their use? I was happy when covers were introduced along with the new Timeline, because they provide more visual real estate at the top of our pages, they’re eye-catching and give us an opportunity…

What I tell my children about Facebook

I guess this happens in most professions … I work in social media. My children aren’t interested in social media. That hasn’t stopped me from giving them a few words of advice – about Facebook in particular, which is where most of their friends are congregating. We know that Facebook can be great for connecting…