What does your Digital 2016 look like?

Last year more and more of my friends decided to change their approach to social media. It wasn’t a digital detox as such, but an attempt to win back some time from the online world. In particular it was a recognition that some of their Facebook experience was not fruitful or enjoyable – for all sorts of reasons, including reading endless mundane posts or experiencing … Continue reading What does your Digital 2016 look like?

Making your own Facebook cover: amazing free tools

Recently I’ve been trying out some online tools that enable you to easily create Facebook cover images. As many of you would know, cover images are that big slab of real estate at the top of your Facebook page. Once upon a time, Facebook ruled over them with a set of terms and conditions to rival your insurance papers. You weren’t allowed to have more … Continue reading Making your own Facebook cover: amazing free tools

Aside from Facebook? Talk talk and talk!

2014 will be a year of challenges for Facebook business pages. It had to happen eventually. The platform’s been available publicly since 2006. There are a billion users – almost 13 million in Australia.  Facebook page management is professionalised. There are multiple ways to learn more about Facebook from online courses to university lectures. Every day more brands are creating a Facebook page. The newsfeed … Continue reading Aside from Facebook? Talk talk and talk!

December: time for your social media clean-up!

My eldest son is sitting on his bedroom floor wading through bits of paper from his first year in high school. He’s on holiday and throwing some things out, while ensuring he keeps work he’s particularly proud of. It’s a good time of year to do this, especially if your office is winding down or you’re finding it hard to focus on larger projects. How … Continue reading December: time for your social media clean-up!

Take a breath: how to deal with customer complaints on social media

No business owner likes customer complaints. But a public complaint on social media? That can have a larger impact – and it can feel so much worse. Yesterday I came across a story about a Sydney café owner and the colourful response to a complaint posted on the business’s Facebook page. The customer’s complaint was six words; the response from the business was lengthy, fluctuating between reasonable … Continue reading Take a breath: how to deal with customer complaints on social media

LIKE to win: Facebook’s new competition rules

It feels like I’ve been banging on about Facebook terms and conditions for years. Oh wait, I have been banging on about Facebook’s terms and conditions for years. When I work with clients and they use Facebook as part of their communications strategy, I’ll make sure they know about the rules that govern Facebook.  And when I deliver a training session, I’ll outline the T&Cs … Continue reading LIKE to win: Facebook’s new competition rules

6 Facebook covers: the good, the great, the ugly

Anyone who’s been in one of my Facebook 101 classes will know that we talk about the platforms’ terms and conditions including those surrounding cover images (those large banner images at the top of your Facebook page). For a long time, Facebook had some pretty onerous rules around what we could do with our ‘covers’. Facebook said they couldn’t have calls to action, they couldn’t … Continue reading 6 Facebook covers: the good, the great, the ugly