The overlooked benefit of social media for business

 When you use social media for business, there are a lot of benefits. But one of those benefits is often overlooked. And that drives me nuts. And that’s the benefit to yourself, as an individual. Take one of my clients as an example. Last year I worked with a government health body to deliver a…

The power of your own Page

I’ve managed a lot of Facebook Pages over the past few years. They’ve always been owned by my employer or my clients.  Occasionally they’ve been owned by a community group that I’ve been part of. As the Page manager, I was always careful to retain that Page’s brand voice, to protect its business interests, keep…

Social media is its own beast: the Qantas way

Anyone who’s been to one of my social media presentations will be able to tell you one of my favourite phrases is: Social media is its own beast. Social media isn’t marketing. Social media isn’t sales. Social media isn’t public relations. Or customer service. Or advertising. It’s all of those things and more, rolled into…

Journalists who tweet their own news

While Twitter can help the media to cover events, it can also enable journalists to share their own personal stories along the way. It’s one of the many things I love about social media. To illustrate this, I’m going to use the New York Times social media editor Lexi Mainland as an example. When Hurricane…

The perfect social media manager

A lot of blogs have been written about the ‘perfect social media manager’ or, as often called these days, ‘community manager’. Social Media Today wrote about “What Makes an Exceptional Social Media Manager” and there are some great traits listed on this blog by Powerhouse USA (an older post, but still valid). As social media…

I’m a podcaster now?

A person who writes blogs is a blogger. A person who uses Twitter is a tweep or tweeter. You can be a YouTuber, too. But what’s the name for a person who podcasts? I have no idea … Today was my first podcast experience. (Some of you may have seen this on Twitter already, but…

Why do you use social media? Tim Horton

Phew! This is now the fourth in this series, where I ask friends to share their social media experiences. Today, Tim Horton, the South Australian Commissioner for Integrated Design. Check out the IDSC website for what this role means – but be sure to check the FlickR feed too. Tim often shares cityscape images. What…

Police have seized … Facebook

One of the roaring success stories of social media currently has to be the Australian police presence on Facebook. Recently we’ve seen the South Australian Police join Facebook, following the lead of police departments in Queensland and New South Wales. While the SA Police seem to be new to proactive social media, they’ve done the…

Social media: getting on with it

This week I’m blogging about Frocomm’s New Media Summit, a digital conference for PR professionals that I attended in Sydney. The thing that struck me was that leaders in the Australian communication field have finally stopped asking “What is social media? Why the heck do people like it so much?” or “Isn’t Twitter so inane?”…

Say who you are!

4 ways to improve your social media description: When you’re delving into social media for the first time, there’s a few “MUST DO” items you need to attend to. I’ve blogged about many of these in the past, and you would have read about them on other sites. You need a plan. That’s clear. You…