Your PR person is your ambassador

Appearing in the media doesn’t always mean you need a news story – sometimes, you’ll have an opinion or commentary you’d like to share. I’ve worked with a lot of clients on getting columns (print and online) published, so they can take part in topical debates and share their views and values with the wider…

Dude! Where’s my plain language?

 There’s lots of reasons to like Don Watson. My main reason? He’s a great writer. He’s well known for being speechwriter to former Australian PM Paul Keating (and wrote a marvellous book on Keating called Confessions of a Bleeding Heart). He’s also the author of two books much-loved in my circles: Weasel Words (Contemporary Clichés,…

Dig down and get specific with your social media posts

Creating good content to share on social media can be hard work. So it’s no surprise that sometimes we’ll take the easy route and fall back on sharing vague posts about our work and ask followers to click a link to find out more. The danger in sharing vague posts is that your content can…