Happy little Vege-stunts

Can you hear the Down Under lyrics being rewritten? “He just smiled and gave me a Vegemite ice cream …” Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole. Brace yourselves Australia… it’s time for VEGEMITE Icy Poles!…

For sale: neighbourhood stories

A young girl munching on a toffee apple visited us this week. Countless middle-aged women visited us too, wearing three-quarter length pants, clutching handbags and usually arriving in pairs. An Asian father who has given up drinking and wishes his children would give up – he also visited us. We listened to stories from a…

Take a breath: how to deal with customer complaints on social media

No business owner likes customer complaints. But a public complaint on social media? That can have a larger impact – and it can feel so much worse. Yesterday I came across a story about a Sydney café owner and the colourful response to a complaint posted on the business’s Facebook page. The customer’s complaint was six words;…

LIKE to win: Facebook’s new competition rules

It feels like I’ve been banging on about Facebook terms and conditions for years. Oh wait, I have been banging on about Facebook’s terms and conditions for years. When I work with clients and they use Facebook as part of their communications strategy, I’ll make sure they know about the rules that govern Facebook.  And…

Students on Instagram at exam time

I was interviewed for a story on Adelaide’s Channel 7 News last night (thanks Roscoe Whalan): The story revolved around some South Australian students sitting their NAPLAN (National Assessment Program – Literacy and Numeracy) test yesterday who shared #naplan images on Instagram. These ranged from pre-exam selfies to images of the exam papers. Students had captions where…

What Aussie retailers are doing with their Facebook Pages this Christmas

I’ve looked at a few major retailers on Facebook to see what they’re doing with their communities this Christmas season. From the cover photo, to conversations, to competitions, it’s no surprise that they’re trying to leverage the holiday season. Take a look at the examples below and perhaps use this as inspiration for your own…

An amaaaazeball post about your social media voice, guys!

Do you write g’day on your Facebook brand page or ‘good morning all’? Do you sign your posts ‘cheers’ or begin with ‘hey guys’? Do you tweet using kisses (xxx) or write #reallylonghashtagsthatarehardtoread? The language we bash out from our keyboards intrigues me – especially when it extends to the world of social media. It’s…

Social media: the new Complaints Department

Once upon a time, companies entered the social media universe hoping to talk about their terrific products and to find thousands of new customers. They placed their shiny new social media channels in the hands of eager (and perhaps nervous) marketing and communications teams. And they started working on lots of happy content to share….

Everything is moderation

For a long time now, I’ve counselled clients to be responsible for what occurs in their online communities – their Facebook pages, LinkedIn Groups, Twitter accounts, YouTube channels and so on. When you use a social media platform to talk to your stakeholders, it’s part of your role to ensure it’s a respectful and pleasant…

Social media’s part in your crisis comms plan

A lot of corporations have crisis communications plans. However many don’t yet incorporate social media platforms into their crisis planning. And that’s dangerous. First things first. What’s a crisis communications plan? It’s a plan that helps remind you of the steps to take during a crisis – which can include threats to life like a…