5 ways to help your clients to network

The original title for this post was ‘5 ways to help your clients to develop relationships’ but that didn’t sound right. Yet this article is about relationship-development. After all, relationships are at the heart of public relations. A good PR practitioner looks after their clients’ reputation and that includes not just media relations, sponsorships and events, but helping clients to develop the professional relationships for … Continue reading 5 ways to help your clients to network

The PR rollercoaster

I’ve worked in a few PR roles over the years. Every day is different and projects can include issues management, event management, web writing, publicity stunts, drafting columns, researching niche publications, organising stakeholder meetings .. and so much more. But a lot of my work is in media pitching – which for the PR novice, means sending a story idea to a journalist in the … Continue reading The PR rollercoaster

Does emotion have a place in PR?

This post was first published in InDaily on 9 March 2016 Where does emotion feature in a corporate crisis? It’s a question I’ve been asking myself recently, following Unley Council’s parking fees stoush with the Transport Department and reactions to food writer John Lethlean’s Hill of Grace review. PR lore would have us ‘keep calm and carry on’ but sometimes emotion is appropriate and valuable. … Continue reading Does emotion have a place in PR?

PR consultant or in-house PR manager? A look at the pros and cons

Public relations professionals work in all sorts of environments and working arrangements, and that includes external ‘consultants for hire’ or in-house, long term employees. There are pros and cons to each approach and this is a topic often discussed during university PR studies to help students ponder their future direction. I’ve worked in both roles and as a current PR consultant with her own business, … Continue reading PR consultant or in-house PR manager? A look at the pros and cons

Avoid advertising blahblah: the real meaning of Christmas?

Ah, Christmas messages – dontcha love ‘em? What do you say to your clients, your staff and other stakeholders during the festive season? Do you stick with the traditional Merry Christmas and Happy New Year? If so, you’re not alone! It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted … Continue reading Avoid advertising blahblah: the real meaning of Christmas?

5 reasons why awards are important in PR

PR consultants often encourage their clients to enter awards. Why is this? Awards are a valuable recognition of your abilities and achievements – but also a great promotional tool. Award programs may: Provide case studies and inspiring stories to others Act as a testimonial or endorsement piece for re-use in your marketing channels Position you as a leader and contributor within your industry Set you … Continue reading 5 reasons why awards are important in PR

Unexpected PR questions

I was part of a ‘speed networking’ event recently, acting as the more experienced, (cough, older) PR practitioner to speak to new, emerging (and younger) practitioners about PR. It’s always refreshing to chat with people who are eager to hear more about your craft. And while there are many standard questions revolving around how to pitch to journalists and the best way to write a media … Continue reading Unexpected PR questions