All important: truth in PR

Public relations practitioners often find themselves defending their profession. After all, isn’t PR “spin”? Isn’t it “damage control”, “manipulation” and “propaganda”? No. No, it isn’t. Practised professionally, public relations is ethical, truthful, often serving  noble causes, sharing very important messages which can make the community a better place. To illustrate this when discussing (slash-defending) PR,…

5-minute crisis comms

Or: how to begin your crisis communications plan in five minutes This year I’ve signed on several new clients (welcome aboard, all!) and along with devising happy new PR plans together, I’ve been turning us towards darker thoughts. Like: what could possibly go wrong in your organisation? And what would you say if things did?…

Prakky’s pick: Top sources of Australian media news

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media A feature of every Monday print…

Four ways to make a PR pro cry

Now, I’m sure most readers don’t actually want to make a public relations practitioner cry … But as someone who’s worked in PR, in some form or another for many years now, I’ve got a pretty good handle on what can upset, flummox and depress us. This list relates in particular to those who work…

Social pix are serious business

When it comes to some quick promotion of your business, don’t overlook the good ol’ social photos. Social photographs are a staple of the print and online media and surely one of the most unmissable sections of every newspaper. They’re a vibrant, light and easy way to maintain your business’s profile and – in many…

Trump social

Years ago, I worked as a social media consultant and much of my work involved government departments. Some of my work also involved politicians. And let me tell you: a great many of them wanted to avoid social media. They laughed at any notion of using social media platforms to communicate with the public and…

Why PR is like your Mother

Our mothers have our best interests at heart, right? Well, by and large. Occasionally they let us stay up too late, or filled us with sugary products; they were late collecting us from school or failed to sign an excursion consent form. But overall, mothers are there to protect and nurture and teach us. They…

20 Ways To Leverage Public Speaking Engagements

You’ve got a speaking gig? Congratulations. It’s a good public relations device to build your profile and help you reach out to potential clients, customers or partners, and share your expertise or point of view. Your audience may comprise 12 people. It may comprise 120.  No matter the number, there are things you can do to…

5 ways to help your clients to network

The original title for this post was ‘5 ways to help your clients to develop relationships’ but that didn’t sound right. Yet this article is about relationship-development. After all, relationships are at the heart of public relations. A good PR practitioner looks after their clients’ reputation and that includes not just media relations, sponsorships and…

The PR rollercoaster

I’ve worked in a few PR roles over the years. Every day is different and projects can include issues management, event management, web writing, publicity stunts, drafting columns, researching niche publications, organising stakeholder meetings .. and so much more. But a lot of my work is in media pitching – which for the PR novice,…