Good comms: a COVID-era asset

Organisations which already had PR assets in place would have been in a better position to communicate during COVID-19. These PR assets could include: A good understanding of their key stakeholders and publics (customers/audiences) Established channels of communication (enewsletter template and database, meeting schedule, regular events, well maintained website) Social media channels (and social media…

Communications in a time of fire

This piece is based on a Facebook and LinkedIn post I recently published: Communication is vital during emergencies such as the catastrophic bushfires being experienced around Australia. However, this can be tricky to manage on a personal level. We’re told to stay tuned to the news to understand if there’s any emergencies which may impact…

The overlooked benefit of social media for business

 When you use social media for business, there are a lot of benefits. But one of those benefits is often overlooked. And that drives me nuts. And that’s the benefit to yourself, as an individual. Take one of my clients as an example. Last year I worked with a government health body to deliver a…

The power of your own Page

I’ve managed a lot of Facebook Pages over the past few years. They’ve always been owned by my employer or my clients.  Occasionally they’ve been owned by a community group that I’ve been part of. As the Page manager, I was always careful to retain that Page’s brand voice, to protect its business interests, keep…

Early birds – Australian brands on Google Plus

Today GooglePlus gave organisations and brands the ability to officially hang up their shingle with a GooglePlus Page. Australian brands that have quickly jumped on board include: Vodafone Australia Honda Australia Hill & Knowlton Tourism Australia Amnesty International Australia Liberal Party of Australia In Adelaide, ConnectingUp and of course Socadl have GooglePlus pages. There’s also…

Social media: getting on with it

This week I’m blogging about Frocomm’s New Media Summit, a digital conference for PR professionals that I attended in Sydney. The thing that struck me was that leaders in the Australian communication field have finally stopped asking “What is social media? Why the heck do people like it so much?” or “Isn’t Twitter so inane?”…

What is PR anyway?

Many people ask me what public relations is. PR seems to become easily confused with marketing and even advertising. And as more communications professionals from these fields use social media as a channel, the definition appears to become more blurred in some people’s minds. (Professionals across a range of disciplines are using social media tools…

Take a Pollyanna view

I talk to a lot of organisations about social media. So I tend to hear the same questions again and again. You can probably guess what sort of questions they are. I’ll write a FAQ list one day. But in the meantime, I want to share one of the most intriguing questions: “What happens if…