Measure of success

A recent piece in PR Daily succinctly outlined some terrific tips for gaining credibility for the comms craft from the C-suite – all via expanding your understanding of what the organisation would like to measure and achieve. This included ‘making friends’ with information keepers in an organisation, and I couldn’t agree more. I’ve worked with…

Good comms: a COVID-era asset

Organisations which already had PR assets in place would have been in a better position to communicate during COVID-19. These PR assets could include: A good understanding of their key stakeholders and publics (customers/audiences) Established channels of communication (enewsletter template and database, meeting schedule, regular events, well maintained website) Social media channels (and social media…

If the building’s on fire: pick up the phone

When it comes to communication, choice of channel is one of the factors that determine whether your communication is a success or a failure. I don’t want to jump on any bandwagon and criticise South Australia’s official COVID-19 response, but a story that emerged in the media yesterday is the perfect example of choosing the…

6 networking tips

“Hello, have we met?” It’s one of my favourite events of the year this Friday – the International Women’s Day breakfast at the Adelaide Convention Centre, which always attracts thousands of people and has my head spinning with how many I could say “hello” to. Many of the followers of this blog may be into…

Your PR person is your ambassador

Appearing in the media doesn’t always mean you need a news story – sometimes, you’ll have an opinion or commentary you’d like to share. I’ve worked with a lot of clients on getting columns (print and online) published, so they can take part in topical debates and share their views and values with the wider…

Communications in a time of fire

This piece is based on a Facebook and LinkedIn post I recently published: Communication is vital during emergencies such as the catastrophic bushfires being experienced around Australia. However, this can be tricky to manage on a personal level. We’re told to stay tuned to the news to understand if there’s any emergencies which may impact…

6 Christmas Comms Ideas

Only 35 days until Christmas, one of my favourite days of the year! In corporate communications land, are you ready? Here’s a short list of Christmas tactics you might want to roll out like a sleigh: Find a charity for your organisation to support this Christmas season (which may be in addition to charities you…

On becoming a PRIA Fellow

I’m a Fellow of the PR Institute of Australia! Thank you to the person (or persons) who nominated me. This is an honour in the public relations industry and means I join sixteen others who have been elevated to the status of Fellow in South Australia, six of them women. I’m in excellent company amongst…

Writing pests

One of my favourite stories of last week was the story of disability advocate Sam Connor’s revamp of a website that was sorely in need of help. According to SBS online, when Connor “first saw the official website for The Royal Commission into Violence, Abuse, Neglect and Exploitation of People with Disability, she noticed a…

Doing PR differently – really?

Let me set the scene: Over the years I’ve seen many PR agencies launched and spruiked. Some of them stick around to be long-term and successful players, others fold or merge. I’ve also seen – particularly in Adelaide – established public relations agencies thrive over twenty years or more. I’m regularly amazed by the number…