About Prakky

Michelle Prak, aka Prakky, has more than 25 years’ experience in the communications field, spanning public relations, politics, corporate communications, writing, journalism, digital communications and social media.

Michelle has an outstanding record as a PR advisor. Her expertise includes PR strategy development, media liaison, publicity launches, issues and crisis management and more. She is also an astute and experienced media spokesperson.

Michelle is former President of the SA Council of Public Relations Institute of Australia , a Fellow of PRIA, and was appointed one of the inaugural mentors for Women in Media in 2015 .

She has a BA in Journalism and Masters in Communication Management and teaches PR subjects at the University of South Australia. In 2013 she was named one of South Australia’s 50 ‘Rising Stars’ by The Advertiser. She is a former Board member of Crime Stoppers SA and the South Australian Writers’ Centre and also has a career as an author, which you can read about on michelleprak.com

Follow Michelle on Twitter @prakky and see more career details on LinkedIn.

Prakky in the media
The art and spin of PR“, ABC Adelaide 891, Peter Goers show 29 July 2019
On ‘working from home’, ABC Adelaide 11 July 2019
“When press conferences go wrong”, on air with ABC Adelaide, 1 March 2017
Trump social
: the evolution of a powerful political technique, InDaily 24 February 2017
Communications needs human touch, CareerOne, 17 December 2016
Putting the passion back into PR
, InDaily, 9 March 2016
South Australia Kicks Butt in PR Awards, B&T, October 2015
Michelle Prak appointed President of PRIA SA, Mumbrella, July 2015
Facebook still a social favourite
, The Advertiser, 28 January 2014
‘The mouse that roared’, Facebook for causes, Sunday Mail, 19 January 2014
Regular presenter, ‘New Media Jungle’ on Business Agenda SA, Channel 9 Adelaide, 2013. See episode five here (19 minute mark) as an example
Social media and the election
, 5AA interview, 6 August 2013
Today Tonight, Adelaide, story on blogging, 23 July 2013
Instilling media confidence in leaders, The Advertiser Business Journal, 4 June 2013
Students sharing NAPLAN images on Instagram, Seven News, 13 May 2013
Businesses ignoring social media, The Advertiser, 16 April 2013
Social media use must meet needs, News Ltd Business Journal monthly, 3 April 2013
How people use social media to bring change in South Australia, The Advertiser, page 1 and 6, 28 December 2012
Liberal Party encourages MPs not to tweet, 5AA morning show, 10 December 2012
Mexican restaurant Mad Mex in racist Facebook row, News Ltd, 27 November 2012
TV networks turn to social media, The Advertiser, 23 November 2012
Facebook denies private messages made public, Channel 7 News Adelaide, 6 October 2012
Teachers and cyberbulling, Leon Byner breakfast show, 5AA, 23 September 2012
Today Tonight, Channel 7, “Naked Selfies” 4 September 2012
Online Trolls, 5AA breakfast interview, 2 September 2012
Friendzy Bingo, Channel 7 News Adelaide, 10 August 2012
How and why your business should use LinkedIn, Leading Company, 11 July 2012
Do outburst tweets make you a twit? 5AA breakfast interview, 19 June 2012
Working the net, cover of CareerOne nationally, 9 June 2012
Legal risk over website .. The Advertiser, 24 May 2012
How 1.6 million friends decided our top Logie, The Advertiser, 16 April 2012
They’re  tops when it comes to twits, Sunday Mail, 18 March 2012
Social media is what you make it, Opinion piece, The Advertiser, January 2012
Child’s Right Not to be Embarrassed, InDaily, page 1, 21 November 2011
New Age Networking a Growing Necessity, The Advertiser, 9 July 2011
You can tube an online fortune, The Advertiser, 3 December 2011
Twitter hashtags working out a tweet, The Advertiser, 11 May 2011
So much said in 140 characters, The Advertiser, March 2011 – Twitter’s 5th birthday
Social media a network must, The Advertiser, May4 2010
Social media column in The Advertiser, May 2010
Reaping Net Benefits (links to PDF) SA Defence Business 2010
Social Swarm a Buzz Event in Adelaide City Messenger, August 2010

From Sunday Mail, 18March 2012
From Sunday Mail, 18March 2012

Michelle Prak – quick social media advice, 2013
My Future series: Social media manager, June 2012
Social media and marketing, Indaily, 21 March 2011  

2 Comments Add yours

  1. onewithclay says:

    Yours is a truly 21st-Century profession. Good on you!

  2. cyril says:

    Great Blog Keep writing…

Leave a Reply to cyril Cancel reply

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