Ricky Gervais is right (and wrong) about the local paper

In Ricky Gervais’s latest TV series, After Life, he’s a writer at a free community newspaper. After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘everybody deserves to be in their local paper’ at least once in their lives. It’s a lovely thought – in what…

The Human Touch

When PR consultants sit around a meeting table with their clients, often one of the first questions asked is: “What’s new?” Or in other words: “What can I pitch to the media?” For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client…