A snapshot of public relations

What is public relations?

Public relations text bookMost businesses are familiar with the concept of advertising and marketing – but public relations can be misunderstood.

As a business, you know you need to let your customers (or stakeholders) know what you have to offer.

So you might advertise to let customers know about your products, your prices, and where to buy.

Sounds straightforward enough. So where does PR come in?

When you’re making your products, you might need to:

  • Gain permission from legislators
  • Inform the local community that you’re setting up shop
  • Attract and keep employees
  • Stay in touch with your suppliers
  • Give back to the community through a philanthropic program
  • Contribute to your industry through support, commentary and lobbying
  • Handle a company crisis
  • Listen to what the community is saying and understand what your future customer might want, the sentiment towards your product, and any issues that are brewing

PR can also supplement your advertising and marketing campaigns.

Do you have a big advertising spend coming up? Maybe that new product you’re launching is worthy of a news story. Maybe the public would like to hear about how you came up with it, how it will improve their lives, where the components were sourced and so on. There are a range of PR tactics to help with that.

Do you have a public education campaign happening? Are you taking out advertising to give notice about an upcoming event or to  warn the public about something? Again, PR can help you reach out to the people you’re trying to talk to, using language that is clear to them, in media they frequent.

Public relations helps with all of the above, and more.

 

4 thoughts on “A snapshot of public relations

  1. Reblogged this on brookeelysha and commented:
    Hi! I’m very excited to have (finally!) jumped on the blog bandwagon! As a final-year PR student, I’m always looking for new and interesting views and pieces of advice in the communications field. I hope to continually build and strengthen my online presence and this will be the central space for me to do just that. I’ll be sharing, liking, following, posting and viewing all things PR, communication, media & technology. If you’re like-minded, I’d love to hear from you! If you don’t know I’m going on about, here is a useful snapshot!

  2. Well put. I am often in a situation where I need to differentiate what I do vs. the marketing machine. When you boil it down, to me, PR is about relationships and dialogue, while marketing pushes information and is focused on transactions.

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