Once upon a time, I delivered a training session or presentation at least weekly.
These days, I don’t take to the stage as much. So I’m very excited to be presenting a session on public relations next week.
Public relations is a fascinating, broad field that encompasses reputation management, stakeholder engagement, issues and crisis management and events. For my session, I’ll be focusing on the promotional side of PR and what South Australian businesses can do to raise their profile via the news media.
I’ll share some insights on how to craft good material for journalists, how to find stories within your own organisation, as well as some concrete ideas for ‘media spaces’ to target.
This session will be particularly useful to smaller organisations who perhaps cannot afford to employ a PR consultant or manager, who haven’t received a lot of media coverage, but think they have a good story to share.
I’ve worked in the PR and communications field for more than 20 years, I’m a former PR consultant, now working in a corporate communications and PR role, and I sit on the PRIA SA Council.
My hosts will be [X]POL (short for cross pollinate), a networking and business advisory group run by Joe Rossi.
Joe is Managing director of Epic Projects and Consulting. [X]POL is about getting inspired by ideas and solutions from different businesses at a networking event. I attended my first session last month, listening to “Serial Entrepreneur” Matthew Michalewicz, who was absolutely fascinating. What I also enjoyed at [X]POL was the platform Joe provides for other organisations – two had the opportunity to quickly stand and present a few lines about what they do. It was refreshing to hear from more than one speaker.
If you’re in the Adelaide region and interested in what promotions can do for you, you can register for the event here.