Fun Twitter accounts to follow

For a long time on Twitter, if you wanted to recommend another Twitter account to others you’d participate in #FF (follow Friday). Some people still use #FF but it’s largely fizzled out. This post is a bit of an #FF for a few fun accounts that were recommended to me recently. (If you see your recommendation below – thank you!) These accounts are imaginative, silly and … Continue reading Fun Twitter accounts to follow

December: time for your social media clean-up!

My eldest son is sitting on his bedroom floor wading through bits of paper from his first year in high school. He’s on holiday and throwing some things out, while ensuring he keeps work he’s particularly proud of. It’s a good time of year to do this, especially if your office is winding down or you’re finding it hard to focus on larger projects. How … Continue reading December: time for your social media clean-up!

Take a breath: how to deal with customer complaints on social media

No business owner likes customer complaints. But a public complaint on social media? That can have a larger impact – and it can feel so much worse. Yesterday I came across a story about a Sydney café owner and the colourful response to a complaint posted on the business’s Facebook page. The customer’s complaint was six words; the response from the business was lengthy, fluctuating between reasonable … Continue reading Take a breath: how to deal with customer complaints on social media

Recommend this! The tricky world of online endorsements and testimonials

This week I’ve received a bunch of written testimonials for my social media training. Like the handwritten letter, this doesn’t always happen, but they are lovely things to see. A client sent me to New Zealand last week to provide a one-day social media class and the students were asked to fill out evaluation forms. They scored me 10/10 (3 votes), 9/10 (3 votes) and … Continue reading Recommend this! The tricky world of online endorsements and testimonials