Customer service is undoubtedly burgeoning via social media channels. It gives me a thrill to see the great levels of online help being provided on Twitter, Facebook and in other forums by banks, airlines, telecommunication companies and more. These organisations have lauded social media as an integral part of their customer service efforts. In fact, when social media is used to address customer queries, you … Continue reading How long should it take you to respond to a customer query?
What’s your favourite part of a government magazine or corporate brochure? I’m going to sweep aside any notion that you don’t read and enjoy government magazines and corporate brochures … so I can sail into one of my pet peeves. Because surely your favourite piece of any of these glossy publications is: the welcome message from the Minister? Closely followed by the welcome message from … Continue reading The worst part of any corporate publication
I can’t believe I haven’t blogged on this before. I often get asked to speak about personal branding, I’ve given a few university lectures on the topic and also include it in my individual coaching sessions. So here goes … For some of you, personal branding + social media may sound like bullsh*t. The concept doesn’t suit everyone. Millions of social media users are happy … Continue reading Two tips for personal branding + social media