It’s 27 December and many people are starting to focus on New Year’s resolutions.
I’m not a big fan of making resolutions just because a new year is approaching, but I understand why they’re popular. A new year provides a psychological ‘line in the sand’ for us and I think it’s as good a time as any to rethink your life and ponder what you might aim for over the next 12 months.
For me, when January approaches I always feel positive and invigorated. No doubt that’s on the back of a Christmas period away from work and some weeks in the summer sun. However I don’t vow to diet or exercise or ‘give something up’.
What I tend to do is focus on my career and ongoing education and think about how I can take things up a notch. I get a kick of adrenalin and ambition. And that probably sounds like utter wank, but I tell you what: I can’t stop it.
I’ve recognised my January kick and now I try to ride that wave. Why fight it, right?
It does remind me of the scene from Hitch where Kevin James dances for Will Smith and warns him “you can’t stop this .. you cannot stop this”.
It’s exactly how I feel! With less hip swaying. [Fast forward to 2:10 of the YouTube clip below if you don’t have time to enjoy it all.]
Need an example of what I’m talking about?
I will write a new PR plan and outline some communication ideas for 2013. Lots of businesses have plans but many don’t have a communications plan. This lists what we’re about (our key messages) and our target audience or clients, and how we’re going to get to them (the channels: enewsletters, blogs, traditional media, lunches etc).
I’ll also be looking at my current client list and thinking about how I can provide them with more services and ideas. And brainstorming a list of organisations to approach for new work in 2013.
What about you? How do you feel when January rolls around?
Upcoming post: Things you can do for your digital profile in 2013.