What Aussie retailers are doing with their Facebook Pages this Christmas

I’ve looked at a few major retailers on Facebook to see what they’re doing with their communities this Christmas season. From the cover photo, to conversations, to competitions, it’s no surprise that they’re trying to leverage the holiday season.

Take a look at the examples below and perhaps use this as inspiration for your own content (not just for Christmas, but for future seasons and events):

Coles supermarkets

Supermarket Coles's current cover image on Facebook.
Supermarket Coles’s current cover image on Facebook.
Coles has $50 gift cards to be won as part of its Christmas campaign. Leads to an app where you click to 'open Curtis's caravan' and simply get a 'win' or not message.
Coles has $50 gift cards to be won as part of its Christmas campaign. Leads to an app where you click to ‘open Curtis’s caravan’ and simply get a ‘win’ or not message.
Coles has generated some lively Facebook conversations, including this gem about the perennial question: Christmas carols in the supermarket.
Coles has generated some lively Facebook conversations, including this gem about the perennial question: Christmas carols in the supermarket.


Woolworths supermarkets

The Woolworths Facebook cover image features its seasonal competition, with a focus on savings.
The Woolworths Facebook cover image features its seasonal competition, with a focus on savings.
Woolworths hosts this Facebook competition, where you have 30 seconds to drag items into your trolley. Trollies with most value win. Get your mouse-hand ready, it's not as easy as it sounds!
Woolworths hosts this Facebook competition, where you have 30 seconds to drag items into your trolley. Trollies with most value win. Get your mouse-hand ready, it’s not as easy as it sounds!


Dan Murphy’s

Dan Murphy aptly celebrates its product in its Facebook cover image.
Dan Murphy’s aptly celebrates its product in its Facebook cover image.
Dan Murphy's Facebook competition is a simple 'guess the weight' to win form.
The Dan Murphy’s Christmas Facebook competition is a simple ‘guess the weight’ to win form.

Target

Target celebrates family Christmases in its Facebook cover image.
Target celebrates family Christmases in its Facebook cover image.
Target is offering Facebook fans the chance to win $20 vouchers, when you share 'happy snaps' and photos of your decorations etc.
Target is offering Facebook fans the chance to win $20 vouchers, when you share ‘happy snaps’ and photos of your decorations etc.

Myer

Model spokesperson Jennifer Hawkins features in a Christmas/summer cover image for Myer's Facebook page.
Model spokesperson Jennifer Hawkins features in a Christmas/summer cover image for Myer’s Facebook page.
Myer is encouraging Facebook fans to put together a  Christmas wishlist on its website, and a panel of judges choose $500 gift voucher winners.
Myer is encouraging Facebook fans to put together a Christmas wishlist on its website, and a panel of judges choose $500 gift voucher winners.

What about you? Have you seen any interesting activity from brands this Christmas?

I must say: I enjoyed Coles’s simple (and free) query about shoppers’ favourite Christmas songs. What a lot of comments and Shares it generated! So remember to dig deep into what motivates your community, what interests them, and the types of topics they can easily have an opinion about.

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