I’ve looked at a few major retailers on Facebook to see what they’re doing with their communities this Christmas season. From the cover photo, to conversations, to competitions, it’s no surprise that they’re trying to leverage the holiday season.
Take a look at the examples below and perhaps use this as inspiration for your own content (not just for Christmas, but for future seasons and events):
What about you? Have you seen any interesting activity from brands this Christmas?
I must say: I enjoyed Coles’s simple (and free) query about shoppers’ favourite Christmas songs. What a lot of comments and Shares it generated! So remember to dig deep into what motivates your community, what interests them, and the types of topics they can easily have an opinion about.