One of the things social media newcomers sometimes fear is: having nothing to say in their status updates, tweets or posts.
Twitter newbies in particular can feel a great sense of pressure, as if ‘everyone is watching’. They might believe that they need to tweet weighty and valuable information, otherwise they’ll be laughed at and unfollowed.
One of the ways to alleviate this is to remember: it’s not all about you.
When you join Twitter or any online space, there’s often a conversation that is already occurring. You’re not jumping onto a soapbox or grabbing a microphone. You’ve gathered with some other people in a room and so listen to what’s being said.
It’s also useful to remember this when you’re having difficulty coming up with new social media content. The content doesn’t necessarily have to be yours. Social media thrives on sharing and the curation of content.
So here are my tips for anyone experiencing Status Stage Fright:
- Go back over your recent feed and read what people have been sharing. Look for a subject that interests you, and respond or reshare.
- If you’re feeling timid about joining a conversation, don’t be afraid to be extra-polite and type in phrases like *interrupts*
- Get to know subject experts in your field or trusted sources and visit them regularly to see what they’ve been sharing. You might reshare, retweet or have a conversation with them. The best sources of content can be saved to things like Twitter Lists.
- Note your favourite hashtags on Twitter and visit them regularly. This can be a Saved Search on Twitter, or a stream in Hootsuite.
- If you manage a Facebook Page, roam over Facebook and Like other Pages that have reliable, reputable and relevant content. Reshare that content on your page, like or comment on it.
- Ask questions. You might ask your Facebook Page fans what information, tips or photos they want to see from you. Or just send out a general question on Twitter about a subject that’s interesting you now.
Don’t be paralysed with trepidation. Join a conversation. There are plenty of those happening!
Also read: Content calendars are king
You’re not expected to offer gems of wisdom within everything you post. And people certainly don’t want to follow tweeters who only broadcast or talk about themselves.
Show you’re interested in others and we just might be interested in you.