First 3 things to do when you join Twitter

If you tied me down and threatened to throw a jar of earwigs over me if I didn’t name the first three things a new Twitter user should do … I’d name the following: 1. Don’t be an egghead Upload a profile image and background design to your new Twitter account. Please! Take advantage of…

Everything is moderation

For a long time now, I’ve counselled clients to be responsible for what occurs in their online communities – their Facebook pages, LinkedIn Groups, Twitter accounts, YouTube channels and so on. When you use a social media platform to talk to your stakeholders, it’s part of your role to ensure it’s a respectful and pleasant…

The problem that Instagram solves

Instagram is one of my favourite smartphone apps and, like a lot of social media tools, it can do much more than enable us to share content and connect with others. Instagram is a tool which can solve a problem for you. That problem is: gaining images. One of the more onerous (and potentially expensive) aspects…