I’ve lost count of the number of times the London Olympics has been called “the social Olympics”. It’s envisaged that in today’s social media environment, these games will receive an incredible amount of online and crowdsourced coverage. Are you prepared for the Twitter onslaught? Twitter downtime this week has already led to speculation about the platform’s capacity to cope when the games commence, although Twitter … Continue reading #thesocialolympics
Twitter without hashtags would be like cake without sugar – less palatable and a whole lot less fun. Hashtags help you cut a swathe through your tweetstream to follow the topics that matter to you and as a result, discover people that will interest you. [If you’re a Twitter newbie, you might want to read my introduction to hashtags before you continue reading] Today, I … Continue reading Hashtags can mean #business
One of the challenges of social media management is undoubtedly staying focused. There are a lot of distractions on social media sites. After all, they’re built to be friendly spaces where we’re hanging out with interesting people. So while you’re maintaining your Facebook Page or sending some important tweets, it’s easy to become dragged off-task. You might get caught up with the latest news, come … Continue reading Tips for managing social media distrac
Let’s face it. Sometimes you want to know what your competition is up to. If you’re in businesses, chances are you’re not the only one in your field, and to keep growing and gaining customers, you might want to keep an eye on what your competition is doing. What new services are they offering? Have they hired anyone recently? What sort of promotions are they … Continue reading Social media tools to track the competition
It’s been approximately six months since Facebook Timeline was released to individual Facebook users. You might recall that Timeline was unveiled by Zuckerberg at the f8 conference in September last year, to great fanfare, including a very emotive video. Since then, a lot of brands have used the feature to varying effect. But what about individuals? Let’s take a quick look at a few brands … Continue reading Surprise! Facebook Timeline: who’s using it? Who isn’t?