Social media’s part in your crisis comms plan

A lot of corporations have crisis communications plans. However many don’t yet incorporate social media platforms into their crisis planning. And that’s dangerous. First things first. What’s a crisis communications plan? It’s a plan that helps remind you of the steps to take during a crisis – which can include threats to life like a fire or food contamination; major workplace accidents; a Chief Executive … Continue reading Social media’s part in your crisis comms plan

YouTube classics you must watch at least once in your life

Hi everyone. I’ve been having fun compiling a YouTube playlist of my favourite clips. I’ll use these in client presentations sometimes – but let’s face it, also on those days when I need a giggle. My playlist includes classics like the one below, by band Ok Go. It also includes adorable animal clips like Sneezing Baby Panda: And some commercial classics like Evian Babies and … Continue reading YouTube classics you must watch at least once in your life

7 great ways for journalists to use social media

I recently spoke to a media outlet about some opportunities social media brings. It inspired me to write the quick list of social media ideas for journalists below: Join Facebook Pages that are relevant to your beat: emergency services, politics, not for profit, local government, the arts and so on. Get a feel for trends and topics in that sector and what the sector cares … Continue reading 7 great ways for journalists to use social media

Facebook offers scheduled posts

For a long time, Facebook Page managers have wished for certain Facebook features that weren’t there. Today, one of them has been released. And that’s the ability to schedule a Facebook status update, so that it appears into the future. Scheduling status updates is something that social media dashboards like Hootsuite have been able to give us for a long time. They’re very handy, but … Continue reading Facebook offers scheduled posts