[This is a Social Media 101 post]

Does your business have a Facebook page? Are you guilty of any of the following?

  • Not responding to fan’s questions or comments
  • Not filling in all the biography fields available to you: your company overview, email, website address and so on
  • Not removing offensive posts (pornographic images, offensive language)
  • Not removing spam posts (posts from other pages that have no relevance to your community, often selling something, often posted on many other pages)
  • Not having a large cover image (If you have the Timeline layout)
  • Posting relentless sales/advertising posts
  • Not having any community guidelines posted. Here’s an example of community guidelines for Tourism Australia’s Facebook page (loaded in the Awards section of its biography):

    Tourism Australia Facebook guidelines
    Tourism Australia Facebook guidelines

Your Facebook business page requires regular attention and care. While the examples above are ‘sins’ you shouldn’t commit, there are many positive things you can do to maintain a great Facebook space. These include:

  • Posting updates regularly – and these updates should be of interest and relevance to your Facebook community. See this recent article from Facebook for engagement ideas
  • Having a conversation with your community. Thank them for their posts, ask them questions, answer their questions promptly.