[This is a Social Media 101 post]
Does your business have a Facebook page? Are you guilty of any of the following?
- Not responding to fan’s questions or comments
- Not filling in all the biography fields available to you: your company overview, email, website address and so on
- Not removing offensive posts (pornographic images, offensive language)
- Not removing spam posts (posts from other pages that have no relevance to your community, often selling something, often posted on many other pages)
- Not having a large cover image (If you have the Timeline layout)
- Posting relentless sales/advertising posts
- Not having any community guidelines posted. Here’s an example of community guidelines for Tourism Australia’s Facebook page (loaded in the Awards section of its biography):
Your Facebook business page requires regular attention and care. While the examples above are ‘sins’ you shouldn’t commit, there are many positive things you can do to maintain a great Facebook space. These include:
- Posting updates regularly – and these updates should be of interest and relevance to your Facebook community. See this recent article from Facebook for engagement ideas
- Having a conversation with your community. Thank them for their posts, ask them questions, answer their questions promptly.